East Enders: Look out for the baby blue 1976 Ford F-100 with a custom black and white striped awning, driving through the Hamptons filled to the brim with this seasons’ latest blooms, thanks to Hometown Flower Co. Long Island’s first ever flower truck, and mobile storefront was launched in May 2019 by Jaclyn Rutigliano and her husband, Marc Iervolino—with the help of a vintage American-made pickup truck— who source locally grown flowers from 12 farmers from Queens to Amagansett, bringing local blooms directly to their customers in this baby blue gem with, according to their website, “a strong desire to change the status quo and encourage people to embrace their roots.”
A certain kind of kindness is carried throughout everything they do, including their mission to connect the community with local farmers. “We are forever committed to paying it forward and it acts as a clear reminder about why we value direct, local sourcing,” Rutigliano reflects. This responsibility to their community was strongly emphasized throughout the pandemic, when Hometown Flower Co’s bright, bold, and wild arrangements served as a connection between loved ones who were forced to be apart.
This summer season, look for Hometown Flower Co’s pick-up truck as they travel from backyard weddings and workshops to their first ever storefront pop-up in Huntington, adding local blooms to any occasion this summer.
Become a regular and opt for a ‘Flowers In a Bag’ subscription and receive a beautiful assortment of unique blooms bursting out of a paper bag, straight to your doorstep, every one to six months. This unique and sustainable take on fresh flowers is, according to Rutigliano, “an easy way for people to have uniquely designed arrangements in their home without needing to have a special occasion.”
Visit Hometown Flower Co. to learn more about their Summer 2021 season.
