Hollywood and the fashion industry have always overlapped. Whether through costume design in film and television or the couture creations stars wear on red carpets, fashion plays a powerful role in the world of entertainment. One company in particular, the Italian heritage brand Max Mara, celebrates its ties to both the movie business and the heavy-hitting female forces who tell captivating stories. For the past 16 years, Max Mara has teamed with Women in Film (WIF) to sponsor the WIF Honors Celebrating Women “Forging Forward” in Entertainment.
Founded 50 years ago, in 1973, the nonprofit WIF has made it their mission to advocate for the career advancement of women in the entertainment industry who are reaching towards pay equity and safety in the workplace. Recently, Max Mara and WIF honored actress Lili Reinhart at the annual ceremony with the 2022 WIF Max Mara Face of the Future Award. She became the 17th actress to be chosen for the prize, following in the footsteps of last year’s recipient, Zazie Beetz, and actress Gemma Chan in 2020.
Ahead of the ceremony, Reinhart traveled to Milan to meet the Max Mara founding family, the Maramottis, and attend the house’s Spring/Summer runway presentation. “We are thrilled at Max Mara to honor Lili Reinhart as or new Face of the Future,” Maria Giulia Prezioso Maramotti said. “She embodies all aspects of our values as a businesswoman, talented actress, and advocate for causes that put women at the center and make them feel good in their own skin. It is an honor and a pleasure to be able to celebrate such an artist, who to us is not only an ambassador of style but also of what Max Mara stands for as a brand.”
Known for her roles in Riverdale, Hustlers, Look Both Ways, and Chemical Hearts, Reinhart also helms her own production company, Small Victory, and she’s involved in raising awareness when it comes to mental health and body positivity.
“I like to believe the world is evolving for the better. I’m optimistic for my future daughters that their world will be a kinder, gentler place,” Reinhart said in her acceptance speech. “There’s work to be done and we have the good fortune of being in a position to enact change.”
The WIF Max Mara Face of the Future Award began in 2006 at what was then called the WIF Crystal and Lucy Awards. Other past recipients have included Elizabeth Debicki, Alexandra Shipp, Zoey Deutch and Natalie Dormer, among others.
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