Every issue, GRAZIA USA highlights Game Changers, who inspire, educate, and celebrate individuality, beauty, and style. Meet Marianna Hewitt, the influencer and co-founder of cult-beloved beauty brand Summer Fridays.
I started on the internet 10 years ago. At that time, being an influencer was not a career path you could follow. I uploaded my first YouTube video in 2012 and started sharing the things that I love with an audience. I didn’t know at the time it could become a full-time career like it is today, and I didn’t know that my love of beauty products, a decade ago, would then turn into creating my own products and our own brand. By 2016, Lauren [Gores Ireland], my business partner and I started working on the idea for a skincare line. In 2018, we launched Summer Fridays, and now we’re in over 1,000 stores globally.
I would have never guessed that this is where we’d be two years after the pandemic. We can plan to the best of our abilities, but we don’t know what’s going to happen with the world. I’m trying my best to be present in whatever I’m doing and enjoy the moment while still planning ahead. It’s an internal struggle all the time of being happy with what I’m currently doing, while still working towards my personal and professional goals.
Right now, we know the products we are working towards while still listening to our community and the products that they want. Ultimately, we want to create products that people want to use forever, so we try not to be too trend-focused. That’s why we can plan so far in advance. We’re so excited to see where the industry will take us because we haven’t even been out for five years yet. I hope to make our products available to everyone around the world. I hope in time, Summer Fridays can take over your entire beauty routine.
For my influencer career, I don’t think being an influencer is going anywhere. If anything, more and more creators are coming out. There are more platforms all the time. Think about how new TikTok is and all the creators who have emerged from that platform in the last few years. Being an influencer has given me a unique set of skills that I can take across many businesses, not just my own. I’ve started investing in a few companies, which is exciting to me. OLIPOP is a recent investment of mine that I made because I was a fan of the brand. With others, I’m helping with product development, strategy, social, influencer marketing and brand marketing. It’s so great to see that I have these things that I’m passionate about in my career, that I can do across different brands. So even if we don’t go into that category, somebody else is doing it and I can help them and not have to start a whole company from scratch.
For me, my self-care routine is so important. Pre-pandemic, I had a crazy schedule. I was traveling all the time. Being at home, I didn’t have those excuses anymore. I couldn’t tell myself I didn’t have time to take care of my sleep or my workout. Over the last few years, I’ve created a morning routine for myself that makes me feel my best throughout the day. I’ve been really taking care of my sleep schedule. I’m obsessed with my Oura Ring, tracking my sleep stats every single night. For me, quality rest really sets me up to have the best day, and so I choose to go to sleep a little earlier so I can be well-rested for the next day. I also do a gratitude journal, and I meditate. I try my hardest to unplug on the weekends. I’ve found if I rest and return from each weekend on Monday, I’m much better at all areas of my job and I can fully be present for everybody that needs me, instead of feeling like I’m working 24/7. Having that time for myself just makes me feel my best.
Pick up GRAZIA USA’s Summer 2022 issue on newsstands and email email@example.com to subscribe.