Following Le Vian‘s decadent partnership with Belgian chocolatier Godiva to create a range of chocolate gems earlier this year, the jeweler is bringing yet another treat to the market. The luxury brand will showcase hundreds of rare and sought-after jewelry pieces that pay tribute to its rich Persian heritage during a trunk show with one of Britain’s finest purveyors of diamond jewelry, Ernest Jones.
While many are flocking to the metaverse, for Le Vian, it’s essential for customers to see the pieces up-close and personal, and a tried-and-true trunk show is just the way to do that. After the COVID-19 pandemic paused in-person events, Le Vian hopes to build closer relationships with customers, familiarize them with the family-run business through the shopping experience.
The trunk show, which will run from March 27 to June 9 in the UK, will allow diamond enthusiasts to view, try on, and buy the dazzling jewels before anyone else. Pieces in the line-up include showstoppers like Le Vian’s Peacock Aquaprase (the first gemstone discovered in the 21st century), and Le Vian’s Sunny Yellow Diamonds, created to inspire optimism. Fun fact: the Sunny Yellow Diamonds are 10,000 times rarer than traditional white diamonds.
“These in-store events are an exclusive way to bring the Le Vian story to life.” Helen Gibb, Director of Buying at Ernest Jones said in a statement. “Being immersed in this treasure trove of dazzling jewels is an experience like no other, and we’re delighted to partner with Le Vian again to continue to spark joy for our customers.”
Le Vian CEO, Eddie LeVian, added, “Le Vian brings together New York’s top jewelry craftspeople to handcraft this glittering collection of high jewelry pieces, and I am thrilled we are now offering our widest selection ever of one-off jewels in the UK with our longstanding partner Ernest Jones.”
Happen to find yourself across the pond and looking to get your hands on a stunning Le Vian diamond? Make sure to book an appointment ahead of time at ernestjones.co.uk/leviantrunkshow to secure a spot at one of Ernest Jones locations across London.
