Room service just got a serious fashion upgrade.
Lacoste has teamed up with The Hoxton on a limited-edition capsule that you won’t find in stores—or even online. In fact, getting your hands on it requires one very specific thing: checking into a Hoxton hotel.
Dubbed Room Service, the global collaboration brings together Lacoste, The Hoxton and artist Michael McGregor, known for turning the everyday ephemera of hotel life—from stationery to restaurant menus—into playful, collectible works of art.
The result is a seven-piece unisex collection inspired by the small rituals that make staying in a hotel feel special: checking in, ordering dinner to your room and settling into a space that, for a night or two, becomes your own.
The Lacoste x The Hoxton Collection Is Only Available From Your Room
Here’s where things get interesting. There is no e-commerce drop and no boutique where you can casually browse the collection. Room Service is available exclusively to guests staying at one of The Hoxton’s 19 hotels worldwide.
Once checked in, guests can order pieces from a specially designed room-service menu and have them delivered directly to their room. Consider it the fashion equivalent of ordering fries in bed.
McGregor’s instantly recognizable illustrations appear throughout the capsule, mixing bold typography and nostalgic references to hotel life with Lacoste’s signature green-and-white palette and clean sportswear silhouettes.
The pieces are designed to work beyond the hotel room, too. Easy, timeless and intentionally wearable, they can transition from a slow morning upstairs to a full day exploring the neighborhood.
Even the Actual Room Service Got a Makeover
The collaboration doesn’t stop at clothes. McGregor also created a special food and drinks menu inspired by some of his favorite hotel orders.
There’s a cheeseburger with fries and a classic French omelet, while cocktails include a traditional Negroni and a mezcal variation. And for anyone who believes the best part of staying in a hotel is eating dinner in bed? Champagne can stand in for dessert.
It all taps into the increasingly blurred line between fashion, travel and hospitality. For Lacoste, Room Service extends the brand’s lifestyle universe into the hotel experience; for The Hoxton, it transforms one of hospitality’s most familiar rituals into something collectible.
The limited-edition collection is available in unisex sizes XS through XL, with prices starting at €95. But unlike most fashion drops, money alone won’t get you in. You’ll need a room key first.
