Since its debut in 2011 under founder Ronnie Fieg, Kith has become one of the most influential names in fashion and streetwear — thanks in large part to a long list of high-profile collaborations and culturally resonant special events. What started as a boutique sneaker destination has evolved into a multi-dimensional brand that effortlessly bridges the gap between luxury and lifestyle.
Below, we break down some of the most iconic Kith collaborations and moments that helped define its brand DNA.
Kith’s Most Iconic Collaborations and Cultural Moments:
Nike x LeBron James
In 2017, Kith launched a headline-making collaboration with Nike and LeBron James, blending athletic design with lifestyle appeal. The partnership included performance footwear and apparel that sold out almost instantly, cementing Kith’s streetwear credibility.
Kith x BMW
Kith’s luxury partnerships reached new heights with a limited-edition BMW M4 Competition and BMW i4 M50. The collaboration continued at Art Basel Miami in 2024 with the reveal of a one-of-a-kind BMW XM “Kith Concept” — a futuristic model that underscored Kith’s reach into the automotive world.
Kith x TAG Heuer
To celebrate a new series of TAG Heuer Formula 1 watches, Kith hosted an immersive event at the Rubell Museum in Miami ahead of the 2024 Grand Prix. The launch attracted high-profile guests and combined luxury timepieces with streetwear flair — an unmistakable Kith move.
Kith x Giorgio Armani
In a groundbreaking crossover, Kith became one of the first streetwear brands to collaborate with Giorgio Armani on a capsule of modern tailored suits for Fall/Winter 2024. The collection reflected Kith’s increasing alignment with legacy fashion houses.
Brooklyn Museum Artist Series
In celebration of Black History Month 2025, Kith partnered with the Brooklyn Museum for its fifth annual Artist Series. The collaboration included a varsity jacket capsule, a retail pop-up, and a special First Saturday takeover — blending fashion with cultural impact.
Kith x ORIGAMI Coffee
In 2023, Kith teamed up with Japan’s ORIGAMI to create sleek, branded coffee drippers, holders, and servers. The minimalist collection appealed to design lovers and coffee enthusiasts alike.
Kith x Coca-Cola
A fan-favorite since 2016, Kith’s recurring Coca-Cola collaborations have included everything from logo tees to swimwear and Converse sneakers. Each summer drop is highly anticipated and perfectly captures nostalgic Americana through a fashion lens.
New Balance, adidas, and More
Kith has maintained long-standing partnerships with major sportswear players. With New Balance, Ronnie Fieg has reimagined classic silhouettes like the 990v2 in signature Kith tones. adidas collaborations have included UltraBoosts, soccer cleats, and tech-driven designs.
Kith Treats & Daniel Arsham
Kith’s in-store experience has always gone beyond fashion. With the help of artist Daniel Arsham and design studio Snarkitecture, its flagship locations double as architectural installations. Add to that the popular Kith Treats cereal bars — like the one in Paris that opened shortly after the store’s opening in 2021, serving limited-run flavors — and it’s clear the brand knows how to build lifestyle worlds.
Notorious B.I.G., Disney, & More
Other notable projects include a tribute capsule to Notorious B.I.G. in 2021, benefiting Brooklyn schools, and a Mickey Mouse collaboration celebrating Disney’s 90th anniversary. Each one reflects Kith’s ability to tap into pop culture with authenticity.
The Monday Program
Kith’s weekly “Monday Program” drops remain a staple of its marketing strategy. These limited-edition product launches — ranging from apparel and sneakers to accessories — keep fans coming back every week for something new.
Why It Matters
What sets Kith apart is its ability to balance heritage and hype. These collaborations are not just product-based — they’re narrative-driven experiences that blur the lines between fashion, art, culture, and commerce. From museum installations to custom sports cars, Kith continues to push the boundaries of what a lifestyle brand can be.
