Jil Sander FW21 Campaign

It’s still pretty hot here in New York, and we’re still making the most of the warm weather outdoors (or inside near the AC.) So, I think it’s safe to say we aren’t ready to say goodbye to hot girl summer just yet, however, Jil Sander is making a compelling case for us to look forward to the colder months. The fashion brand collaborated with legendary street photographer Joel Meyerowitz for its latest Fall-Winter 2021 campaign.

The luxury fashion house, led by Lucie and Luke Meier, invited Meyerowitz to photograph the collection in his home of Tuscany. Tuscany is also an important location for the brand: it’s where Lucie and Luke Meier lived when they first met and where some of the most refined pieces of their collections are handmade by artisans, so naturally, it made sense to be the backdrop of the collection.

At first glance, you instantly recognize the geometries and sculpts volumes with light and color within the photographs to create a blur between subjectivity and objectivity. A feature that has made his photography iconic, whimsical, and exciting since 1960’s New York. The campaign explores the FW21 collection through Meyerowitz’s lens. Using Tuscan renaissance reference, the photographer shot each garment as if they were individual characters. “A photograph is an interruption in our flow of time,” the photographer said in a statement shared with GRAZIA.

“It was a privilege to collaborate and share ideas with a legend of photography and a thinker like Joel,” said Lucie and Luke Meier in a statement shared with GRAZIA. “He is a true innovator who has almost singlehandedly introduced color into art photography. His sensitivity, sense of humor, and instinct for composition turn reality into art.”

This campaign is the first of many collaborations with Meyerowitz for Jil Sander that Lucie and Luke have initiated. The series of collaborations are set to be published into a coffee table-worthy book at an undisclosed date. Above, check out the entire series of sumptuous, cinematic images shot by Meyerowitz in various everyday locations, from low-lit gas stations to sunny shop fronts.

thoughts?