Jennifer Lopez has teamed up with the internet’s boyfriend Michael B. Jordan for a fun Fall 2021 campaign with Coach. The pair both star in the new shots which capture block parties, outdoor gatherings and a celebration of spending time with others.
Basketball star Jeremy Lin and songwriter Kōki also both appear as do the Miami jump-rope team The Hurricane Jumpers, Afro-Cuban jazz band Miguel Cruz and Sugarcane and Tokyo-based band Gliiico. The campaign was photographed by Renell Medrano.
“When you’re with friends, possibilities are endless,” Jennifer said in a statement. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”
Michael added: “The idea of being amongst friends means being around people you’re comfortable with. People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”
Jen appears in two shots; in one she wears a cosy knitted cardigan paired with a bucket hat and classic tan Coach bag, and in the second she wears a gorgeous deep red summer dress with a charcoal wine cardigan with oversized sleeves, and a black Coach handbag.
Michael rocks a leather tan jacket with faux fur lining in his shot, paired with what appears to be honey-colored sheepskin trousers, biker boots and a large leather satchel.
The new campaign comes as Jen decided to go Instagram Official with ex-fiance/new boyfriend Ben Affleck
to celebrate her 52nd birthday. Yep, J-Lo gave the world what they were waiting for, sharing a photo of herself kissing the actor aboard a boat in Saint Tropez.
After posting on the ‘gram, the pair continued to ramp up the vacay PDA, including having a throwback moment aboard the yacht in which Ben was pictured rubbing lotion on Lopez’s bikini-clad butt, mirroring a scene from the pop star’s 2002 music video for Jenny from the Block.
