

Denim takes its name from the French city of Nîmes. The word jeans, instead, comes from Genoa, where sailors wore sturdy cotton trousers. Since Levi Strauss and Jacob Davis patented their riveted work pants in 1873, indigo has ruled the story. This fall, the palette is getting a delicious makeover. On the runways, Chloé and Isabel Marant sent out straight-leg denim in vibrant hues. Meanwhile, stars are swapping classic indigo for softer, unexpected shades on the streets. The result feels fresh and surprisingly easy to wear, a candy-colored way to welcome sweater weather. Meet the five jeans colors to know this season, with a few tips to style each one.
How to Wear White Jeans This Fall
White denim now shines all year
long. Last weekend in New York, Dua Lipa paired
relaxed white jeans with a green Phoebe Philo
trench. Pointed black boots by Chrome Hearts
sharpened the look. For a softer take, try them with a camel
coat.
Pink Jeans Are the Season’s Sweetest Surprise
Dark pink and dusty rose
are the season’s sweetest surprise, popping up across the high
street. Pair them with a gray sweater or brown jacket and loafers
for balance. Fashion has adored the color since Elsa
Schiaparelli introduced her shocking pink in 1937.
Gray Jeans Are the New Black
Gray denim ranges from pale
silver to deep charcoal, and it flatters every fall shade. This
summer, Lucy Hale wore a light gray pair in Los
Angeles with a striped shirt. For colder days, add a black
turtleneck and ankle boots.
Bleached Jeans Bring Back the Eighties
Ultra-light washes revive
the sunny spirit of the Eighties, when acid wash ruled the mall. At
Paris Couture Week, Jennifer Lawrence chose wide
light-wash Dior jeans with a simple white tank. A
crisp navy blazer balances the faded effect.
Brown Jeans Are Fall’s Coziest Shade
Chocolate brown is fall’s
warmest denim shade. Altuzarra matched it with
argyle sweaters on the runway. In Brooklyn, Emily
Ratajkowski wore a low-rise pair with chestnut
UGG boots. Like a cup of hot cocoa, it makes every
outfit feel like home.













