The Diva Collection by Diva Boutique is an exclusive line of modern, sexy styles designed by the company’s founder Vanessa Gonzalez. Diva Boutique was founded as a joint family business with Vanessa and her mother Martha Quintanal in 2013. They wanted to curate looks which would make customers look and feel their best, and see people uniquely flaunt them. It is a dream come true for Vanessa. Started as a small store in Miami, she was able to expand this business by leaps and bounds through Instagram in just a few short years. Started by taking mirror selfies, Diva Boutique is now a globally recognized fashion boutique with over 1 million Instagram followers.
It is no surprise that social media has been a big contributor to the success of many brands. This is true for Diva boutique. In reaching a global audience, Instagram has been a major player in the business life-span of Diva Boutique. Vanessa is grateful for this exposure and has immense gratitude for the opportunity that she got due to the digital transformational shift. From being a private person to posting OOTD outfits for her audience every day, her life took a 360-degree positive turn.
Vanessa is invested 24/7 into her brand. She is always looking for new ways to “Divarsify” and make a sensation in the fashion industry. This year, she is heavily invested in the creation of her Diva Collection Line. She has launched over 30 styles this year, designed exclusively by her. Making sure each style has the perfect fit and fabric to cater to the high demand from her customers for unique, eye catching ready to wear styles. Customers don’t just love the style-forward and conscious approach of the brand, but also her involvement and availability to her followers and customers. Through her personal instagram, Vanessa posts previews for launches and maintains a very close relationship with her clientele that makes the experience of her business a very unique one.
Diva Boutique has grown to over 1 million instagram followers worldwide, with a 15,000 square foot fulfillment center in the city of Doral, just outside of Miami, with a staff of talented workers who make Vane’s vision come to life. Diva Boutique’s success has been evident in the fashion industry, and you may have seen their pictures being used by other companies without their consent, but they are the original Diva Boutique and their goal is to provide our customer with the BEST styles which will turn necks, and make their customers feel like a true DIVA, all while offering the fastest shipping and top notch customer service.
Vanessa has future plans to make Diva Boutique a premium brand that people consider a one-stop shop all while inspiring women from all over to be their true, unapologetic self.