Beyoncé is pulling out all the stops ahead of her third Adidas x IVY PARK collection debut. Dropping on Friday, February 19, the winter launch is aptly named Icy Park, and it’s complete with silhouettes born to fuse streetwear with the slopes.
Unsurprisingly, the co-founder is garnering excitement in fabulous over-the-top ways, including decorating New York City with massive ice sculptures tied to the fashion line.
The former is an intricately detailed sneaker that sits in the middle of the annual open-air holiday market. The latter is a large sign that says “ICY PARK” in all caps and sits in front of the picturesque Manhattan skyline.
Like Queen Bey’s previous collections, the Icy Park collection will include apparel, footwear, and accessories. What makes this line different is it’s inspired by the slopes and the après-ski bar, if that’s more your style. Coordinates are a mix of cozy and cool: sweat sets with racing stripes, extra-long puffers, and several matching monochrome pieces perfect for both work and play.
In addition to spreading Icy Park’s excitement around the Big Apple, Beyoncé’s been gifting friends pieces from the line ahead of its official launch—and consequently making fans very jealous. At the time of publication, she’s sent Gucci Mane and Lil Yachty not-yet-released sneakers from her collection housed inside of custom ice boxes. For Vanessa Bryant and her three daughters, Natalia, Capri, and Bianka, the “Drunk in Love” singer hand-picked items for the family.
Beyoncé recruited new faces for the Icy Park campaign, including Hailey Bieber, Gucci Mane, and Kaash Paige. For a sneak peek of the collection, press “play” on the video below.