Credit: Instagram @bellathomas

When Virginie Viard sent Chanel’s autumn winter 2020 collection down the runway at the Grand Palais back in March, one thing was immediately obvious: the sheer logo tights worn by models like Gigi Hadid and Anna Ewers, were going to explode all over Instagram. Now it’s six months on, and explode they have.

In fact, Chanel’s logo tights has gone on to become the defining accessory of 2020—appropriate, as they are, for both social media showboating and lounging around during lockdown. Among the many devotees of the trend are Insta It-girls like Pernille Teisbaek, Blanca Miro, Loulou de Saison and Camille Charriere—all of whom have showed off various outfits, wearing both the black and white iterations.

PARIS, FRANCE – MARCH 03: HyunJi Shin, Gigi Hadid and Mona Tougaard walks the runway during the Chanel as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 03, 2020 in Paris, France. (Photo by Peter White/Getty Images)
Credit: Instagram @pernilleteisbaek

If you want to get your hands on a pair, you’ll have to contact your local Chanel boutique directly. But if you’re struggling with wait lists, it’s worth remembering that many brands have hopped aboard the ‘logo tights’ train. Fendi, Balenciaga and Gucci are all offering compelling alternatives—you can shop an edit of our top three favorites below.