Harry Potter Flagship
Harry Potter Flagship (Photo: Courtesy of Harry Potter Shop)

A massive three-story Harry Potter-themed flagship store is coming to New York City. Located at 935 Broadway, the store is finally set to open on June 3 after COVID-19 delays postponed the original opening date. According to Warner Bros., the  21,000-square-foot space will be home to the largest collection of Harry Potter and Fantastic Beasts products in the world. “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,’ said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. “With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

Fans will be able to browse more than 50 wands inspired by the series’ characters, locations, and props from the Wizarding World, including the Golden Snitch wand, which according to Time Out New York, is exclusive to the New York flagship. “We are excited to welcome Harry Potter New York to the Flatiron District,” James Mettham, executive director of the Flatiron/23rd Street Partnership told Time Out New York. “This one-of-a-kind retail experience will draw Harry Potter fans from across the world to our neighborhood, catalyzing economic activity that supports businesses throughout Flatiron and NoMad as they recover from the devastation of the pandemic. The fact that such an iconic franchise is opening their flagship store in the heart of the Flatiron District bodes well for the future of our neighborhood recovery.” 

As a COVID-19 precaution, when guests visit the flagship, you will have to scan a QR code to join a virtual queue to enforce social distancing within the store. But if you still aren’t comfortable with visiting in person, you can shop from a hand-picked selection of Wizarding World products and Harry Potter New York exclusives online.

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