Many content creators start their YouTube channels with the dream to attract as much of an audience as possible. However, this does not happen overnight. Building a fan base is the most daunting task for content creators. It may take time and demands lots of hard work, patience, and devotion. Besides, you should have unique and structured content, be consistent in your posting, encourage audience participation by responding to viewer questions, compliments, and criticism from the beginning, and you will succeed.

Furthermore, you should find your subscriber magnet, a section of content that transforms most of your viewers into subscribers. This is done by signing in to your YouTube Studio, clicking on analytics, identifying your most successful video, and converting it as your subscriber magnet. However, creators may also prefer to engage a Retention Director and Analyst, who will help them rapidly elevate their channel.

Harry Carlisle is a Canadian-based Retention Director and Analyst. He graduated with a  Bachelor of Science (Hons) degree and immediately secured a job as an application analyst. Harry worked on YouTube and content creation. A few months into his career, Harry realized he wouldn’t fit a 9 – 5 job. He had a great desire to help creators, and a year later, he quit his job to pursue his passion. Having established a personal channel that grew to 172K subscribers in 8 months, and then with other content creators, it was easy for Harry to work through his new space. Seven years in his career, Harry couldn’t be happier to create great stories for creators, focusing on emotion, story, and pace.

Harry is delighted to have helped many creators from less than 100k subscribers to over 1 million. He also consulted on videos that gained over one and a half billion views. His most notable work was on Matthew Beem’s channel, which rose from 100K to 1.5 million subscribers in 5 months and averaged 1 million video views. Harry explains how it was hectic for him to initially figure out how to bring a positive impact to the creators. “People will go years without understanding how YouTube works, but because I had a background as an analyst, as well as some experience with creative writing and script writing, I figured out how to study what makes videos go viral.”

Harry advises all creators to learn how to tell great stories as YouTube is a game of consistency, improvement, being yourself, and telling your unique story. In addition, you should post inspirational and valuable content and make your channel inclusive and accessible using subtitles. Be watchful with your content to avoid copyright issues and takedowns. It would help if you also formed a visual uniqueness for your channel, i.e., have a vibrant visual theme seen throughout the channel. Ensure you publish an intro video, craft a banner at the beginning, and your thumbnails should always represent the content you make.

Harry hopes to have a team working with him soon to realize his dream of helping as many creators as possible make it big on their YouTube channels. This is either by hitting new view and subscriber milestones, creating better stories, increasing retention, or even just being on the ground and directing.