Hailey Bieber is no stranger to being a standout model in bold campaigns, and that’s why when luxury footwear brand Jimmy Choo released photos of Bieber as the face of their Autumn 2021 campaign, the fashion world and internet blew up with excitement and anticipation for the new line of handbags and shoes. The pictures posted of Bieber display her in a black one-piece top, with her legs completely exposed and capped off with a vibrant pink pair of pumps that really steal the show.
In this campaign Bieber is confident and shot in an intimate, playful and magnetic fashion. This campaign sets into motion a life lived one one’s own terms, at the top of one’s world. Jimmy Choo captioned the Instagram post “TIME TO DARE: introducing @haileybieber for #JimmyChoo Autumn 2021. Hailey wears the SAEDA pump in fuchsia.”
The photos were shot on location in Los Angeles by photographer Pierre-Ange Carlotti, and Bieber stuns in boots, handbags and heels styled by Ilona Hamer. The model’s hair was done by Mara Roszak and her makeup stylistically done by Kate Synnott. Alongside the series of photos, Bieber also appears in a series of short films for the TIME TO DARE campaign.
The SAEDA pump is just one of many in this new collection, there is also the LEROY, which covers up to the upper ankle and has a band of silver around the base, or if you’re looking for something a little more business, the NICOLE offers a sleek and professional design that is sure to “wow” at your meetings and company events alike. Looking for a shoe specifically to dazzle on night out? The TRACI is for you, with straps up to the ankles and a severely pointed toe, you are sure to be a show-stopper.
“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign,” Sandra Choi, creative director of Jimmy Choo said in a statement.