Seeing Double: Gucci Sent 68 Sets of Identical Twins Down Its
SS23 Runway
Alessandro Michele presented a stirring dedication to his twin
mothers who “were able to comprehend life only through the presence
of the other”
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY: In a Gucci green mid-length coat — trimmed in navy
and styled with leopard-print stockings and a red swing bag — the
final model strode across Alessandro Michele’s Spring/Summer 2023
silver runway. Or so the hundreds-strong international guests
thought.
An alarm sounds. Suddenly, a floor to ceiling petition — a wall
covered in portraits of twins — is lifted and reveals a second
identical model, walking a second runway, in front of a couple of
hundred guests on a second set of bleachers. Both sets of audiences
gasped and cheered as they realized the same show had been
happening simultaneously. And so, Marianne Faithfull’s words which
had been ringing out all show made sense: “Opposite, Different.
Totally identical twins. Identical twins.”
In a wonderfully romantic and emotional arc, the models (which
comprised of 68 sets of identical twins. Yes, you read that
correctly) then completed their final walk by joining hands with
their twin.
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
Enter: “Twinsburg”. Inspired by the identical twinship between
his mother and her twin, Michele has always had a fierce and
eternal fascination for the double. This should come as no surprise
for those who are familiar with
the designer and actor Jared Leto arriving at the Met Gala in May
dressed as twins in pale gold embroidered suits and black
lapels.
“I am the son of two mothers: mum Eralda and mum Giuliana. Two
extraordinary women who made their twinship the ultimate seal of
their existence,” write Michele in the show notes. “They lived in
the same body. They dressed and combed their hair the same way.
They were magically mirrored. One multiplied the other. That was my
world, perfectly double and doubled.”
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
From the very beginning Michele made known this was no ordinary
collection. Straight out of the gate, male garter pants made their
debut — and a welcome one it was. Embellished skirts with mini
halter crops contrasted classic suiting with printed lapels. Gowns
were long, languid and featured cut-outs. Sequins, prints and beads
were splashed everywhere in what felt like a Gucci greatest hits
catalogue. Every look, as busy as they were, were accompanied with
shoulder dusting earrings and sunglasses with chains.
“‘Twinsburg’ plays this game, producing a tension in the
relationship between original and copy,” writes Michele. “As if by
magic, clothes duplicate. They seem to lose their status of
singularity. The effect is alienating and ambiguous. Almost a rift
in the idea of identity, and then, the revelation: the same clothes
emanate different qualities in seemingly identical bodies.”
“My mums, seemingly identical, were actually reflected and
complimentary extensions,” he adds.
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
The theatrical element of a Gucci show will always move its
viewer but there was something about this one that made it
different and emotional. Perhaps it was the reflection on the
solidarity of twins — and the importance of the solidarity of
togetherness in a world so divided. It was as though, even just for
a small reprieve, everyone in that room was transported to a
different time and place. Undisclosed and undefined, I can not tell
you how wonderful it was to soak up this little loving township of
Twinsburg.
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 23: Models walk the runway of the Gucci
Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on
September 23, 2022 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)