MFW: A Casual Affair. At Gucci, Sabato De Sarno’s Invitation To
Seize The Moment
Capturing the spirit of a former First Lady, Gucci’s creative
director transformed the long corridors of Milan’s Triennale into a
mod-coded stream of the colour
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
It’s been a year since
Sabato de Sarno took over
Alessandro Michele’s sequinned
reins at Gucci, a bid by Kering to streamline its silhouettes and
thus catch up to its luxury peers like LVMH and Hermès. De Sarno
delivered with a pared-back vision and monochrome palette; long
grey coats, white tanks, platform loafers. They were essentials,
a
factory reset of sorts, albeit never ordinary.
Cut to a year later, almost to the day, and the creative
director’s Spring/Summer 2025 collection is still fulfilling the
brief. Held at the palatial Triennale, an art and design museum in
Milan, the first look was grey, low-slung tailored trousers and a
jacket with sneakers. Structured blazers, shorts, and A-line skirts
followed, as did grand, glossy leather coats in Gucci Rosso—the
house’s deep, rich shade of oxblood.
“A year later, this collection shows an accomplished journey of
construction. Moment after moment, I have built my ideas for
Gucci,” says De Sarno. “A casual grandeur that takes shape
through my obsessions—tailoring, lingerie, leather, 60s
silhouettes, all combined with the tireless exploration of the
heritage of this brand—and always with an irreverent attitude.”
De Sarno’s muse this season was Jackie O, a timeless, global
style icon and Gucci client. To him, her spirit epitomised ‘casual
grandeur’—the name of this SS25 collection—and it wasn’t long
before the trousers and singlets were replaced with mod-coded
silhouettes. Seaside separates and matching wide-brimmed hats
riffed on the glamour of an Italian holiday in the 60s. The
Maison’s Horsebit—a key element at home on Gucci’s loafers, was
featured on a new, flat 60s-inspired boot. Archival print
headscarfs and oversized, oval-shaped sunglasses were teamed with
the iconic Bamboo 1947 handle bag and the Gucci 73 bucket bag.
“A precise moment in time. A moment to seize and live to the
fullest. It’s the moment the sun dives into the sea at the end of
an August day. It’s the moment we find ourselves,” says de Sarno.
“This collection is a tribute to those moments, and an invitation
to stop, seek your own moment.”
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Gucci
Women’s Spring Summer 2025 Fashion Show during the Milan Fashion
Week Womenswear Spring/Summer 2025 at Triennale di Milano on
September 20, 2024 in Milan, Italy. (Photo by Daniele
Venturelli/Getty Images for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at Gucci’s
Spring Summer 2025 Fashion Show during the Milan Fashion Week
Womenswear Spring/Summer 2025 at Triennale di Milano on September
20, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images
for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at Gucci’s
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at Gucci’s
Spring Summer 2025 Fashion Show during the Milan Fashion Week
Womenswear Spring/Summer 2025 at Triennale di Milano on September
20, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images
for Gucci)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at Gucci’s
fashion show during the Milan Womenswear Spring/Summer 2025 on
September 20, 2024 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at Gucci’s
Spring Summer 2025 Fashion Show during the Milan Fashion Week
Womenswear Spring/Summer 2025 at Triennale di Milano on September
20, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images
for Gucci)