On the night of October 18, the Victoria’s Secret Fashion Show turned Sony Pictures Studios in Los Angeles into a glittering playground. As the Angels strutted to Adéla’s viral song Nicole Kidman, the real Nicole Kidman hid her face in her hands, laughing from the front row. She wore a sharp Jean Paul Gaultier look with a white shirt and a striped tie. Still, beauty lovers had eyes only for her hair. Her soft, cheekbone-grazing fringe is the latest proof that Gucci bangs are the haircut of the season. Wispy and effortlessly blended, they look as if a gentle breeze had styled them.

Where Gucci Bangs Began

The look was born on a film set. For Gucci’s 2025 short film The Tiger, directed by Spike Jonze and Halina Reijn, hairstylist Dimitris Giannetos gave Demi Moore a lush fringe. He credits creative director Demna with the idea, and the name “Gucci bangs” stuck instantly.

Courtesy of Gucci

A Fringe with a Glamorous Past

Brigitte Bardot

Wispy bangs have framed iconic faces for decades. In the 1960s, Brigitte Bardot made the tousled fringe a symbol of French allure, and Jane Birkin turned it into effortless cool. Kidman herself debuted her new bangs in April, at the New York premiere of Margo’s Got Money Troubles.

Why Gucci Bangs Flatter Everyone

Soft and shaggy, Gucci bangs blend seamlessly into the rest of the hair. Their feathered ends highlight the eyes and gently sculpt the cheekbones. Thanks to that airy finish, they suit both sleek and curly textures, on long hair as well as on a chic bob.

How to Ask Your Hairstylist for Gucci Bangs

Ask for a wispy fringe that grazes the cheekbones and melts into longer face-framing layers. At home, a round brush and a light texture spray keep the movement airy. Then let them fall where they please, like a curtain rising on your best close-up.