Australian fashion designer Dion Lee released his latest Spring-Summer 2022 campaign which takes inspiration from and features the avant-garde pop star, Grimes, modeling in the ads.
The singer has a very recognizable ethereal, futuristic aesthetic (remember her Iris Van Herpen Met Gala dress with metal sword?) but she told Vogue in a recent interview that she’s “de-gothing” at the moment, so her style is all about white looks with a theme that’s “mostly Medieval futurism.”
Grimes’ aesthetic plays into Dion Lee’s new collection which includes pieces such as a white, “androgynous anime” jacket, which she modeled in the photos. She styled the look with long, icy white tresses and vibrant red eye makeup, which she did herself, according to her Instagram post.
Lee’s Spring 2022 collection ranges from all white outfits, to red fishnet skirts, lacey ensembles, beaded tops and more.
Lee has a personal connection to the futuristic pop star. Her album, Delete Forever, played an important significance for the designer during lockdown, he told Vogue. “I am incredibly inspired by how hands-on Grimes is with everything she creates, from writing and producing her music to directing her videos…it was inspiring to see how the sound translated into visual mythology for the album and the parallels between designing and creating a collection for me each season.”
In the interview, the 34-year-old musician also spoke about what fans can expect in her new album, Book 1, which she says “inaccurately and dramatically details the burgeoning era of technocracy and trans-humanism from within the corpo court. This sounds pretentious on paper…. Haha, I apologise.”
You can view Dion Lee’s Spring 2022 campaign by photographer Bryan Hyunh here.
