What’s good, America? GRAZIA USA asks fashion industry leaders and influential voices to share their secrets to a life well-lived: from the small delights of daily coffee orders to thought-provoking literature and more complex topics like sustainability and social activism. Welcome to #GOODQuestions.

Here, we chat with fashion designer Lorenzo Serafini about the Philosophy Fall Winter 2021 collection unveiled during Milan Fashion Week.

#GOODQuestions With Lorenzo Serafini

In what way do you hope your collection makes a positive impact?


What makes your day go from good to great?
Finding tiramisu cake at the end of the day.

Were there any experiences or lessons that you’ll take away from this unique season?
For shooting purpose of technology, I recreate a new world in front of a green wall.

Do you think it’s important virtual shows recreate the vibe of a show or create an entirely new experience?
To create new experience because shows are impossible to substitute.

Who or what was the source of inspiration for the collection?


Define what a good life means to you.
Going on vacation with friends.

What’s your favorite look or piece from the collection and why?


Tell us about a favorite fashion week memory.
2015. It was my debut show at Philosophy and I can never forget that.

What’s your morning routine? What’s the first app you open each day?
First app I check every morning is Co-Star for tips for the day.

How was the process of sourcing and designing different this season compared to past seasons?
First part of the season was all digital. Then the second part, we came back to the office and with the team, we embroidered all this.

What were you watching most while designing this season?
For sure I was watching The Crown.