What’s good, America? GRAZIA USA asks fashion industry leaders and influential voices to share their secrets to a life well-lived: from the small delights of daily coffee orders to thought-provoking literature, and more complex topics like sustainability and social activism. Welcome to #GOODQuestions.
Here, we chat with fashion designer Svetlana Bevza about her Fall Winter 2021 collection unveiled during NYFW.
#GOODQuestions With Svetlana Bevza
#GOODSource
How was the process of sourcing and designing different this
season compared to past seasons?
Usually we source for new fabrics across the globe but this time we
took this season as a challenge to concentrate on sourcing fabrics
produced in Ukraine. For instance, our “fur” coat is made of hemp,
grown and produced in Ukraine. Also, all handmade pieces are made
of wastes from fabrics of previous seasons.
#GOODInspo
Who or what was the source of inspiration for the
collection?
We continue to share an ethnic cultural heritage through
collections and this time it refers to a significant figure in
Ukrainian history – regent /knyahynya/ Olga. In the 10th century,
when women’s rights were not taken into account, she already ruled
the country competently and strongly. Olga possessed a tremendous
ability for strategic thinking and planned all her actions
explicitly and prudently. Hence, this collection is about the power
of a woman, her wisdom, and beauty.
#GOODLuck
Do you have any day of show rituals that bring you good
luck?
Those I keep in secret. But one of most important rituals that I’d
mention here is to sleep well before the day of the show.
#GOODLooks
What’s your favorite look or piece from the collection and
why?
White balaclava. It’s the key symbol of this collection
#GOODGirl
Who is the woman you design for? Who is your muse?
Every self-defined woman with her own strong vision and unique path
is a muse for me. I design for women who dare to live life full of
creativity, wisdom, and freedom.
#GOODPractice
What measures did your team take to work efficiently but stay
safe while producing this collection? How has COVID-19 affected the
way that your brand has approached fashion week and the
presentation of new collections?
We took risks to work from home for all the executive team and with
flexible schedules for the production team. Fortunately, it worked
well. Due to lockdown limitations, we even understood how to
simplify many production, logistic, and administrative processes.
Furthermore, experience of virtual shows became a brand new
creative and inspiring process.
#GOODCause
In what way do you hope your collection makes a positive
impact?
We emphasize the significance and role of women in history, which
is conveyed through the prism of cultural heritage. The new
collection represents unique feminine power. It’s not about
equality, it’s about the fact that in addition to stunning female
beauty, women possess courage and strength.
#GOODFeels
Do you think it’s important virtual shows recreate the vibe of
a show or create an entirely new experience?
I think both sides are important. Virtual shows are different from
a real runway but I think that it can become an art itself. Any
approach is good if it’s good.
#GOODExperience
Were there any experiences or lessons that you’ll take away
from this unique season?
Surely! We have crystallized a lot of inside processes in
Bevza.
#GOODMemories
Tell us about a favorite fashion week memory.
One of the most memorable moments was when I met and chatted with
Anna Wintour on the day of the final event of the Vogue
International Contest. The second thrilling moment was the first
Bevza show at New York Fashion Week.
#GOODViews
What were you watching most while designing this
season?
During the process of creating the new collection, I researched
scientific and historical literature about /knyahynya/ Olga. For
instance, in the Lavra Library in Kyiv, I can spend hours and be
inspired. I also watched
The Color of Pomegranates
and Shadows
of Forgotten Ancestors
by Sergei Parajanov, studying the origin of the Ukrainian national
costume.
#GOODMusic
Current fave songs you listened to while working on this
collection?
It was actually an investigation that I intended it to be. The show
soundtrack is based on the well known motif of Christmas song
Shedryk that is known all around the world as a folk song.
But it was actually written by Ukrainian composer, Mykola
Leontovych, in 1916. We put the main motif of the song on the
contemporary canvas.
#GOODMorning
What’s your morning routine? What’s the first app you open each
day?
I wake up, kiss my kids and husband, prepare my son for school, and
we all have breakfast. That’s how the day begins. The first app I
open is Instagram.
#GOODVibes
Who in your life brings you good vibes and positive energy
every day?
My son Marc and my daughter Anna. I see love every time I look in
their eyes. This fills me with absolute happiness.
#GOODDay
What makes your day go from good to great?
The results of the day. It’s when I do something (finish the
project) and think like “wow, I really did it.” When I realize that
I did something bigger than I could imagine yesterday.
#GOODQuotes
Quote you love?
A quote I love is “beauty will save the earth.”
#GOODNews
Best news of the year for you so far?
Sometimes, no news is the best news. 2020 was a unique time to
rethink values, meanings, and plans globally. The best for me
was the time spent with my family.
#GOODBye2020
What won’t you miss about last year?
I definitely won’t miss lockdowns and my son’s online learning. I
won’t miss closed borders, the inability of foreign business trips
and traveling.
#GOODReads
What’s the last good book you read?
Ruthless Management by Dan Kennedy.
#GOODGrace
What helps you connect with your inner grace and
goodness?
When I ask myself questions, like “Do I really like it?” “Will it
harm anyone?” “Do I bring values?”
#GOODEats
What is your fave recipe to make?
Everything that is made from produce I grew in my garden. What can
be more delicious than morning salad of cherry tomatoes, cilantro,
and dill, slightly salted and drizzled with olive oil? Only a salad
of tomatoes that you picked up from your garden 15 min ago.
#GOODLife
Define what a good life means to you.
A good life is when you live hand in hand with your intuition.
#GOODNight
What is the last thing you do before bed?
I kiss my family.
