Williamsburg is arguable becoming one of New York City’s latest fashion districts. Just last month, luxury brand Bottega Veneta opened its first concept store in the hip neighborhood. Now just eight blocks away, Danish contemporary ready-to-wear brand GANNI has opened its sixth store in the U.S., adding to the community’s love for fashion.
GANNI Williamsburg opens its doors at 113 North 7th Street on July 23. The store’s white exterior contrasts against the neighboring red brick, making it unmissable for those passing by. As soon as you approach the facade, you feel emerged before even entering. Huge windows bring the homey interior (inspired by the designer’s home) to the street, making shoppers feel welcomed immediately.
As you walk through the store, your eyes catch on to the stunning photographs of Copenhagen taken by Serbian photographer and friend of GANNI, Ana Kraš, donning the walls. Featuring the brand’s women’s ready-to-wear, swimwear, shoes, handbags, and hair accessories, additional and exclusive T-shirts by designer Kim Nguyen of Nguyen Inc. will be available for a limited time only. The exclusive drop will pay tribute to the city that never sleeps by riffing on classic “I heart NY” souvenir tees that are more than just tourist memorability.
GANNI Williamsburg takes nods from its sister store located in SoHo. As if taken straight from my apartment vision board, recycled glass tables from Danish glass artist Nina Nørgaard and unique vintage furniture pieces from mid-century modernist designer, Børge Mogensen, fill the 900-square-foot eclectic space. GANNI commissioned Colombia-born, Brooklyn-based artist Didi Rojas to design her first-ever mural alongside one of her signature ceramic footwear sculptures. Oh, and did I mention there’s an intimate back garden where the brand plans on hosting community workshops and events?
Responsibility and eco-consciousness are at the core of founders husband-and-wife duo Ditte and Nicolaj Reffstrup’s ethos, and they don’t skip out when it comes to their store design. As with each of its locations, the Brooklyn outpost has been designed with a significant focus on responsible elements: unique display podiums crafted from recycled plastic waste fromSmile Plastics, interior trays made from pressed old fabrics, upcycled Artek stools and beautiful rugs made from upcycled GANNI fabrics from previous collections.