Every issue, GRAZIA USA highlights Game Changers who inspire, educate and celebrate individuality, beauty and style. Meet Dr. Sarina Elmariah, an expert on skin inflammation and neural interaction with the skin, who is making innovative skincare products that promote skin health.
Board-certified dermatologist and neuroscientist Dr. Sarina Elmariah launched the science-driven whole-system skincare line Aramore in 2022. The brand’s co-founder helped to create the current five-product line-up with other top scientists in dermatology, chemistry, stem cell research and natural compounds, who were all looking to create products they would use themselves.
“The focus of anything that we do is innovation and changing the dialogue in the field of skin health, cosmetics and beauty,” Dr. Elmariah tells GRAZIA USA. “We want to look our best, we want to feel our best, but what that requires is healthy skin.”
As a member of science team of the consumer health start-up New Frontier Bio, which launched Aramore, Dr. Elmariah works alongside Anna Mandinova, Brad Pentelute and Diana Saville to identify and commercialize natural compounds for human health and longevity.
Dr. Elmariah describes her journey as an entrepreneur as “happenstance.” First and foremost, she is a physician who sees patients every day, performs clinical research and sits on healthcare panels. It was at one those panels that she was approached to New Frontier Bio’s chairman Stephen Kennedy Smith, who expressed interest in her joining his team. While she felt a little hesitant at first, Dr. Elmariah agreed to the team of leading scientists to spearhead the project focused “on the fundamental building blocks of skin health and longevity.”
“Along the way, we accumulated this really amazing team,” says Dr. Elmariah. “That’s where the true entrepreneurial came about, amongst us as a team towards this concept.”
The skincare system aims to target both longevity and cellular senescence — the progress by which a cell ages and permanently stops dividing but does not die, resulting in decreased thickness, regenerative capacity and a barrier effect on the skin. Dr. Elmariah describes the process as, “Where the cell stops functioning at its optimal capacity and basically just sits there and takes up space – as though it was on autopilot. It starts to degrade and become dysfunctional, but it’s not really dead. It’s a pathway to the cell becoming quieter and inactive. When that happens in your skin, the skin doesn’t heal quite as well, you start to see the signs of photo-damage and aging, your skin becomes more dry or susceptible to flaking and irritation because you don’t have the same healthy barrier that you once had.”
Many factors go into senescence, particularly cellular energy and metabolism. “The goal and mission [of Aramore’s products] is to focus our efforts on cellular metabolism in a way that would help build back your barrier so that you have the visual appearance of refined lines, reduced wrinkles, and more normalized pigment in a way that supports the whole system of your skin.”
This year, Equinox will carry the brand’s entire product range in several locations and offer an exclusive Longevity Facial in its spas to amplify Aramore as a skincare innovator.
Read GRAZIA USA’s Summer issue featuring cover star Priyanka Chopra Jonas:
