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The hotel merch you know and love (and likely couldn’t get your hands on) is back with a new drop. That’s right — FRAME x Ritz Paris just released their second capsule collection with an even wider selection of varsity style staples.
Part of what made the first drop so sought-after was fusing the legendary Parisian hotelier’s famed crest and logo on luxe everyday styles from the American fashion brand, FRAME. For its second iteration, the two are once again merging American classics with French sophistication.
The capsule still offers the Ritz Paris logo on all-Americana staples like varsity jacket and crewneck sweatshirts, but ups the ante with 44 limited-edition pieces including more outerwear options, with puffer jackets and tracksuits, as well as everyday essentials like classic tees, denim and hoodies.
There’s also an array of hotel stay essentials like eye masks, robes and slippers, plus there’s now childrenswear and pet offerings. You can even go for a head-to-toe look with ball caps, cashmere beanies, socks and high-top sneakers.
All pieces are available to shop now online at frame-store.com and at the Ritz Paris’ concept store.
Even though the collaboration celebrates the Parisian hotel’s status as one of the most legendary stays in the City of Light, photographer Alasdair McLellan captured the heart of New York City in the ad campaign, connecting cultures and widening the Ritz Paris demographic.
“A second opportunity to share our brand’s identity outside of our historical avenues has been incredibly exciting. Our partnership with FRAME allows Ritz Paris to immerse its reputable stature upheld since 1898 with FRAME’s creative and dynamic style and concepts. Camilla Fayed, owner of the Ritz Paris along with her family are delighted to present this new collection!” Natalie Bader Messian, Board Member said in a statement.
Co-founder and Chief Creative Officer of FRAME Erik Torstensson echoed the sentiments: “Ritz Paris is an institution of French culture and an embodiment of the capital’s history and timeless elegance. We are thrilled to have created a second collection that we feel celebrates both Ritz Paris and FRAME’s beautifully aligned vision of everyday outfitting.”
Don’t wait to scoop up pieces from the collection now — because just like last time, styles are bound to sell out fast.
Shop Frame x Ritz Paris Now:
Shop Now: Ritz Women’s Puffer in Cream, $1,498; via frame-store.com
Shop Now: Ritz Women’s Cashmere Sweater in Bordeaux, $598; via frame-store.com
Shop Now: Ritz Women’s True Straight in Saint-Rustique, $348; via frame-store.com
Shop Now: Ritz Women’s Velvet Robe in Navy, $498; frame-store.com
Shop Now: Ritz Unisex High Top Sneaker in Blanc, $398; via frame-store.com
