When the victors of Formula 1 take to the podium post-race, the celebratory bottle of bubbly traditionally sprayed will be premium Italian sparkling wine Ferrari Trento, the official toast of the race for the next three seasons. Ferrari Trento CEO and President, and President of Fondazione Altagamma Matteo Lunelli shares with GRAZIA Gazette: F1 Miami all the details of their sparkling success.
GRAZIA: How did Ferrari Trento come to be the official sparkling wine for F1?
Matteo Lunelli: We personally have a strong passion for Formula 1. The celebration is one of the most iconic celebrations in the world of sports. It’s Formula 1 that started the tradition to open the bottle of champagne on the podium. Being involved with such a landmark celebration has been a longtime dream for us, and a target. We started talking about the possibility with Formula 1 in 2019, and we made the decision in 2020. We are particularly happy that the awareness of Formula 1 is growing a lot in the United States, probably thanks to the fact that the number of the GPs (Grand Prix) in the United States is growing.
G: What can people who have never tried Ferrari Trento expect? Flavors, drinking experience etc?
ML: We like to say that our Ferrari Trento is an experience in the expression of Italian art of living. Our vineyards are located in the heart of the Italian Alps, so our mountain sparkling wines are a reflection of elegance and freshness, which is the result of the unique quality of the grapes that we grow on our mountain vineyards.
G: How does Ferrari Trento represent the ethos of Made in Italy – sharing the heritage of the country with American audiences?
ML: Altagamma is really a foundation that seeks to promote the growth and competitiveness of the excellence of ‘Made in Italy.’ And certainly, Formula 1 is a platform with a lot of Italian excellence. If you go to a high-end event at, let’s say Fashion Week in Milan, or an important sporting event in Italy, chances are you will see Ferrari Trento served. Our brand has a very strong Italian heritage of over a century. The Italian lifestyle is about enjoying the beauty and taste of life, and sparkling wine is a lot about enjoying life. It’s about getting together. Bubbles can give a special touch: a glass of sparkling wine can be a part of a moment of joy.
