The Ukrainian fashion industry is facing an extraordinary test of resilience. Despite relentless shelling and power outages, designers continue to create, provide jobs, and push their craft forward. Many have expanded onto the international stage, proving that creativity and determination can thrive even in the most challenging circumstances. February 24 marked three years since Ukrainian fashion designers began navigating these hardships, standing not only as innovators in fashion but also as powerful voices for a nation fighting for its independence.
Today, we’re spotlighting 12 Ukrainian fashion brands that inspire us, showcasing their craftsmanship and creativity. By sharing their craft, we hope to connect our readers with these incredible designers, offering a way to support their work and stand with those who need it most. Keep scrolling and shop now!
WOMENSWEAR:
ANNA OCTOBER
Anna October is a Ukrainian womenswear fashion brand that embodies sensitivity and freedom, celebrating femininity with elegance and confidence. Known for its signature dresses, the brand embraces figure-flattering silhouettes that exude grace, complemented by chic cashmere knits and delicate lingerie pieces. Designed to inspire women to feel both empowered and alluring, Anna October’s aesthetic is often described as “date-ready.” The brand has already made its mark in the American market through two collaborations with J.Crew, further cementing its international appeal.
BEVZA
Bevza’s design philosophy is rooted in the art of refined minimalism — where luxury meets simplicity. The brand is defined by its sophisticated, clean silhouettes, impeccable tailoring, and a soft, understated color palette. With a focus on chic sensuality, Bevza offers a fresh perspective on modern elegance. At the heart of the brand is its signature “white dress concept,” a tribute to purity and timeless style. Founder and creative director Svitlana Bevza also draws inspiration from Ukrainian heritage, delicately reinterpreting ethnic symbols and cultural motifs into contemporary designs that honor tradition while looking toward the future.
BOBKOVA
BOBKOVA redefines everyday fashion with a timeless approach, creating pieces that remain relevant regardless of trends or occasion. Known for its precision and Japanese-inspired tailoring, the brand seamlessly blends structure with fluidity. Signature designs, like the asymmetrical dress — a reimagined men’s shirt — challenge traditional silhouettes while embracing modern femininity. With a focus on breaking gender stereotypes, BOBKOVA crafts clothing that embodies both strength and elegance, empowering the wearer with every piece.
FROLOV
FROLOV is a couture-to-wear brand that seamlessly merges precision with comfort and intellect with bold self-expression. From its very first collection, the brand has been driven by themes of freedom and provocation, drawing inspiration from transgender culture, BDSM aesthetics, fetishism, and the LGBTQ+ movement. Known for its daring yet meticulously crafted designs, FROLOV has captivated the fashion world — earning a star-studded following that includes Beyoncé, Sabrina Carpenter, and Jennifer Lopez.
ACCESSORIES:
GUZEMA JEWELRY
Guzema Jewelry is one of Ukraine’s most celebrated jewelry brands, known for its refined minimalism and innovative craftsmanship. Designer Valery Guzema masterfully blends contemporary elegance with movement, creating pieces that feel both modern and timeless. The brand seamlessly incorporates Ukrainian cultural heritage and ancient techniques into its collections, all while maintaining a signature understated aesthetic. A favorite of Ukraine’s First Lady, Guzema Jewelry stands as a symbol of sophistication and heritage reimagined for today.
JEWELRY LAB
Jewelry Lab is a Kyiv-based brand redefining modern luxury with a fresh, innovative perspective. Blending contemporary design with timeless appeal, the label creates pieces meant to be cherished and passed down through generations. Its standout bestseller, the Kyiv Chestnut, carries deep symbolism, embodying a heartfelt tribute to the Ukrainian capital. “The warm love for Kyiv was transformed into eternal decorations with the main symbol of the capital — Kyiv chestnut,” said designer Anna Piskunova. Through meaningful craftsmanship, Jewelry Lab turns emotion and heritage into wearable art.
LONA PRIST
LONA PRIST is a Ukrainian brand that embodies minimalistic luxury, drawing inspiration from avant-garde art and constructivism. At the core of its identity is Kazimir Malevich’s Black Square, which not only influences the brand’s aesthetic but also shapes its logo — crafted from precious ebony wood. Committed to exceptional craftsmanship, LONA PRIST uses only the finest Italian materials and a proprietary design technique, with each accessory meticulously hand-assembled in its Kyiv workshop. The result is a fusion of art, innovation, and timeless elegance.
RUSLAN BAGINSKIY
Ruslan Baginskiy is the cult-favorite headwear brand worn by icons like Madonna, Bella and Gigi Hadid, Kaia Gerber, and Pamela Anderson. Renowned for its signature caps featuring hand-embroidered RB lettering, the brand has redefined modern headwear with a blend of craftsmanship, heritage, and contemporary style.
SUSTAINABILITY:
ATELIER HANDMADE
Atelier Handmade celebrates the beauty of linen through exquisite craftsmanship and feminine sensuality. Founded in 2011 by Anastasia Yeshova in Kyiv, Ukraine, the brand weaves a story of artistry and elegance into every piece. Designed for effortless summer style yet timeless in appeal, each garment is meticulously handcrafted from premium linen and adorned with delicate embroidery, embodying a perfect balance of tradition and modernity.
BETTTER
BETTTER is a pioneering upcycled fashion platform with a purpose-driven approach to sustainability. Founded by Julie Pelipas — former fashion director of Vogue Ukraine and one of the country’s most stylish figures — the brand reimagines discarded materials into elevated, modern designs. BETTTER sources unused fabrics from Ukrainian factories and selects vintage pieces from local second-hand stores, restoring them to a wearable, contemporary state. “We restore the life of vintage items, repair them to a wearable condition,” said Pelipas, reinforcing the brand’s commitment to conscious fashion.
KSENIA SCHNAIDER
Founded in 2011 by husband-and-wife duo Ksenia and Anton Schnaider, KSENIASCHNAIDER is a brand rooted in sustainability and innovation. Known for its distinctive approach to fashion, the label offers women’s and men’s ready-to-wear, upcycled denim, patchwork designs, and accessories. Sustainability is woven into the brand’s DNA, reflected in its commitment to reworking materials into versatile, fashion-forward pieces designed for conscious consumption and a dynamic lifestyle.
TG Botanical
Founded in 2021 by Ukrainian designer Tetyana Chumak, TG Botanical is a sustainable fashion brand where nature and technology exist in perfect harmony. Drawing inspiration from her upbringing in a family of Ukrainian farmers, Chumak returned to her roots during the first quarantine, creating a line that prioritizes natural materials and ethical craftsmanship. Specializing in modern women’s clothing, the brand emphasizes raw, eco-friendly fabrics such as hemp, linen, cotton, and nettle fibers. TG Botanical takes a unique approach to textile dyeing, using plant-based pigments derived from tansy flowers, acorns, onion husks, and coffee beans. With a strong commitment to transparency and sustainability, each piece is produced in-house, ensuring a traceable and responsible supply chain.
