Italian fashion house Dsquared2 isn’t shying away from making a statement with their latest Spring/Summer 2024 collection. In a bold move, the brand collaborated with Rocco Siffredi, a prominent figure in the adult film industry, to create a collection that features Siffredi’s iconic image and iconography.
Siffredi, known for his extensive career in adult films, resonates with the brand’s own unconventional spirit. Dsquared2 founders, Dean and Dan Caten, are no strangers to pushing boundaries with their playful and often provocative designs — and their latest collaboration perfectly embodies this shared audacity.
The collection itself features a variety of garments with images and logos related to Rocco Siffredi. These elements are integrated across a diverse range of pieces, including tailored blazers, cigarette pants, sporty hoodies and T-shirts, loungewear, and even underwear.
The collection masterfully blends Siffredi’s signature elements with Dsquared2’s established style. Tailored pieces like blazers and pants are surprisingly juxtaposed with linings featuring Siffredi’s movie posters, creating a unique and unexpected combination. Similarly, classic sportswear staples like hoodies and T-shirts are elevated with bold graphics and film stills, injecting a playful dose of Siffredi’s world into everyday wear.
The line further embraces its theme with accessories like duffle bags, baseball caps, and sneakers emblazoned with the words “Porn Star” or simply “Porn” — aligning with the collection’s theme of featuring imagery associated with Siffredi’s career.
This collaboration arrives just as the Netflix series SUPERSEX, directed by Francesco Carrozzini, son of the legendary Franca Sozzani, sparks conversations about the portrayal of sexuality and porn in pop culture. Inspired by true events, SUPERSEX is the story of how Rocco Siffredi escaped a humble life and emerged as the world’s greatest porn star.
Dsquared2’s SS24 collection with Rocco Siffredi, while undoubtedly bold, adds another layer to the ongoing discourse, prompting reflection on the intersection of fashion, self-expression, and societal boundaries.
