It’s been a huge month for the House of Dior. First came the fantastical Fall 20/21 haute couture collection presented in doll-sized versions and set against a Narnia-esque dreamscape. Then, the House’s Cruise collection saw a bright spotlight cast upon Apulian art and music in the baroque city of Lecce in Puglia. Now, the Tie & DIOR fine jewelry collection – inspired by the wild chromatic palette of tie-dye – has been unveiled to see out the month.
Designed by the creative director of Dior Jewellery Victoire de Castellane, the hypnotic, color-rich line introduces enchanting emerald greens and punchy magenta sapphires to the Dior Joaillerie portfolio; assortments punctuated by Tahitian and Australian pearls. “I really started with the play of color in tie-dye,” explains de Catellane who has a penchant for mis-matched earrings. “The images that came to mind were mainly of spots spreading out like on blotting paper. It’s also a game of movement with bright colous whose contrasts are interrupted by diamonds. I thought it would be rather amusing to connect it to couture and fabrics.”
Prior to the collection’s reveal in Shanghai – via a spectacular private dinner inside a fairy garden fit for one of the mythical creatures who star in Dior’s Haute Couture film – de Castellane met with Dior’s creative director Maria Grazia Chuiri. “I explain to [Ms. Chuiri] the theme of the collection and she designs the dresses,” she says. “We decided on non-multicolored shades. In fact, it is one color in graded shades.”
Tie & DIOR is the first time that de Castellane has significantly used pearls in her 20 years at Dior. The pearls are all dyed in either candy pinks, pistachio greens or sunny yellows and nestled amid beds of diamonds – all beautiful reminders of how luxury can color this momentarily-gloomy world.