There may be those who believe a candle cannot be a cure for much beyond physical darkness. However, Daniele Hall saw in such a simple glimmer, that candlelight, could be an answer to a purpose. Going off what she knew many in our not mistakenly beautifully fractured world could benefit from: an opportunity for an inner glow. Founding her crystal-coordinated candle company called Selaluz, Spanish for “be the light,” with little more than hope and a timely idea, Hall set out to show that caring for the spark within could move the collective consciousness into a “lighter space.”

The popularity of candlemaking first peaked in the 1970s but has seen a radical resurgence in recent years, as the self-love industry caught hold of its commercial potential. Everything is a business today, and so is the capitalistic control of one’s emotions and thoughts. Hall’s self-created Selaluz Candles sprang from a much purer desire than mere money: a love for rising the collective consciousness. Daniele Hall is not playfully nicknamed “The Candle Kween” for nothing she says, “The time is NOW to go ALL in on YOU.”  Her candles are made entirely from her desire to share an uplifting message with others poetically. Selaluz outwardly recognizes that candles warm the atmosphere of both our homes and our hearts, and this is the essential value with which Hall designs her creative wick-wares.

Unlike many others in her seller’s sphere, Hall is an avid seeker of philosophies that her products embody, and her attitude about those philosophies excludes absolutely no one. The principles behind her ethos are simple and encompass all humans: grace, mercy, forgiveness, and compassionate energy. Selaluz Crystal Candles is about shedding light in the darkness.

The latest adorable addition to her line is a product known as Tarot Tarts, an all-natural soy wax melt that contains a 3-card intuitive spread so that customers gain some positive and motivational guidance. “Being rich in relationships is the name of the game,” says Hall. The Crystal Pyramid Candles, clients burn their candles down to find crystals and each candle or tart comes with a reading from one of Selaluz’s tarot card readers. The QR code on the packaging can be scanned to book a 1:1 with the reader Daisy Dazzled Dreams when customers are ready to receive their personalized tarot reading.

There are Evil Eye Protection candles for shrouding one’s home from negative energy, Seven Chakra candles to help promote balance and breathing, and a Cosmic Garden Zodiac candle series for the astrologically inclined.

Looking ahead to greater opportunities in the coming year for employing more women and sharing her successes. She maintains that her company, under any name, will always be about elevating the collective consciousness of the world and spreading positive energy, one tiny flame at a time. “Candles shift our awareness by shifting, oh-so-subtly, our environments, and this in turn changes our consciousness.”