The beauty industry has been undergoing lots of change in recent years, as consumers are yearning for clean products and safe ingredients. Long gone are the days of consumers simply seeking out fancy brand names and beautiful packaging when shopping for skincare and beauty products. Now, shoppers are paying much closer attention to what comes in each product, and the clean beauty market has grown tremendously as a result.

The clean beauty market is expected to grow to $22 billion by 2024, according to Statista Research, with brands that fall somewhere between drugstore and luxury prices performing the best. This is precisely where Chantelle Thompson’s new brand, BBare, comes into play. As was the case with many consumers, Thompson was shopping around, trying to find her new favorite beauty products when she became increasingly aware of just how terrible most product’s ingredients are. From large amounts of chemicals to other harmful additives, Thompson decided to take matters into her own hands by creating a clean beauty brand.

BBare is a 100 percent cruelty-free, organic and vegan beauty brand that is dedicated to using the smallest amount of chemicals possible. Thompson launched the brand in March 2020, just as the world entered a global pandemic. So, while Thompson and the brand are based in the United Kingdom, BBare reaches customers all over the world thanks to a strong digital presence and easy-to-use webshop.

The brand has a variety of clean products to shop, but there are certainly some standouts. Namely, BBare’s brow products are the real stars here. The Brow Lamination Kit provides a look that is typically only achievable from the salon, at home. It is the first brow lamination kit that is safe to use from home and is much more affordable than the salon treatment, leaving the brows healthier and appearing more full than before. The Brow Bae Kit is another BBare brow favorite that gives long-lasting, salon-level brows that can be washed away at the end of the day. The formula is ideal for keeping brows in place all day long without any stiffening or flaking. Lastly, BBare’s Brow Balm is an after-care product that soothes and softens brows after lamination, locking in the look while also stimulating new growth.

In addition to brow and other beauty items, BBare also has a line of fragrances that are designed as a spin on some of the most well-known and beloved perfumes, but without any harmful chemicals. The scents are created using organic essential oils which reduces both price and bad-for-you ingredients in each product. Whether packing it for a big trip or throwing it in your purse for a fun night out, these perfumes come in charming, pocket-friendly cases that are ideal for any situation.

Visit BBare’s Instagram page or shop the selection here.