Courtesy Chanel

For many Hamptonites, summers out East are filled with tennis, surfing, horseback riding, and other athletic pursuits. For a subset, though, there’s one other sport that kicks into high gear each season — and that is the shopping. As the summer crowds descend, so too do pop-ups from major international brands, offering a vibrant playing field for those who love fashion. This year, though, there is one particular pop-up that deserves a prime placement on your shopping spree circuit: Chanel.

The iconic luxury French fashion house opened a temporary boutique on June 24, bringing a touch of classic Chanel glamor to East Hampton. There, a nearly 2500-square-foot traditional, gray-shingled house has been transformed into a light-filled “Parisian summer fashion fantasy,” outfitted with decor that has been infused with the codes of the House of Chanel, of course.

The matte black floor and white walls tap into the brand’s signature color palette, while the tweed rugs and graphic accents are influenced by Gabrielle Chanel’s Parisian apartment salon at 31 rue Cambon.

On the first floor, shoppers will find Ready-to-Wear, accessories, watches, eyewear, shoes, and Fine Jewelry pieces. There will be offerings from the Métiers d’Art 2021/2022 collection, which includes evening options and diamanté-trimmed suits with the line’s hand-spun gold embroidery and glittering appliqués.

Courtesy Chanel

Of course, there are summer-ready outfits from the Coco Beach collection, with swimwear and coverups, plus other sporty seasonal essentials such as printed jersey bikinis, cycling shorts and totes. The 2022 Coco Beach collection is all about the “freewheeling vacation spirit,” perfectly captured by its pink and blue lightweight tweed pieces. There also are a variety of sunglass options from the Summer and Fall 2022 Eyewear collections to top off your look.

Feeling the urge to splurge? Expect the 11.12 and 2.55 handbags, as well as the latest accessories from the Spring-Summer 2022 Ready-to-Wear show, including the Chanel 22 bag at the boutique. The store’s timepiece selection will feature the J12, Première, Code Coco and Boyfriend watches, and jewelry pieces from the Coco Crush Fine Jewelry collection.

Courtesy Chanel

The second floor is reserved for private appointments and evokes a relaxed, at-home feel with its linen couches accented with white and gold Chanel tweed throw pillows. There is also a “quintessentially glorious Hamptons” garden outside the house that the brand will use for entertaining throughout the summer.

Whether you need to refresh your summer essentials or feel like investing in a few timeless pieces, now’s the time to take advantage. Unlike some other Chanel locations, no appointment is necessary to shop the first floor, making it the perfect place to pop in between beach days, lunches, and the occasional tennis match or surf session.

Visit the boutique at 26 Newtown Lane, East Hampton, NY 11937.

Check out a special July 4 issue of GRAZIA Gazette: Hamptons for the latest fashion news, exclusive celebrity interviews, and long reads perfect for a day at the beach:

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