In the Sex and the City reboot, Carrie Bradshaw has undoubtedly taken on a new eclectic wardrobe such as grandmacore — but all good things in fact come to an end for our fictional New York. Style icon. Over 20 years later, Carrie Bradshaw (aka Sarah Jessica Parker) is still rocking one of her favorite bags that has become synonymous with the Sex and the City franchise — the Fendi baguette. In episode three of And Just Like That, Bradshaw is seen towing around a baguette on a night out with Miranda and Charlotte.
Bradshaw’s baguette isn’t just any ole baguette; eagle-eyed fans like myself immediately recognized the purple sequined bag, from season three of the original Sex and the City series when Carrie got mugged in SoHo. In quintessential Carrie fashion, as the thief tries to snag her baguette, she corrects him when he refers to it as just a bag by famously saying, “It’s a Baguette.” Bradshaw seemingly appears more upset at the thief’s notion of calling it a bag rather than being at actual gunpoint — oh New York.
When Fendi decided to reinstate the iconic bag (err… baguette) in 2019they launched it with a campaign staring no other than Sarah Jessica Parker. In the campaign, a group of twenty-somethings are gawking over Parker’s baguette after not being able to find it in the Fendi store. The girls yell out to Parker, shouting, “I need that bag!” where she kindly reminds them, “It’s not a bag, it’s a Baguette.” And just like the campaign, the purple sequined baguette was nowhere to be found in stores, that is until now at least.
Fendi has relaunched Bradshaw’s limited re-edition baguette, initially introduced on the Italian fashion house’s Fall-Winter 1999 runway. The iconic Baguette bag is embroidered with all-over purple sequins of different shapes and sizes to create a 3D effect, decorated with a FF clasp. If you’re looking to channel your inner Carrie, ahead shop the legendary purple baguette and other Bradshaw-approved renditions below and available in select US locations, and for pre-order now on FENDI.com.
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