In the world of fashion, some collaborations are so captivating that they can’t help but turn heads. Today, October 23, the fashion world witnesses the launch of a collection designed by model, actress, and style icon, Camille Rowe, in partnership with Reformation.

This collaboration is an embodiment of style, sustainability, and personal inspiration. Rowe’s history with Reformation dates back to 2014 when the two joined forces for a warm-weather, ’70s-inspired collaboration. Their relationship has endured the test of time and has now birthed a new, exciting collection.

“My first collection with Ref in 2014 was summery and sweet and I knew I wanted to take this one in a different direction,” Rowe shares.

This time, Rowe has drawn inspiration from her French-American heritage and her love for vintage fashion, dating back to her time as an early Ref Vintage customer when she first moved to NYC — with several of the styles in this collection inspired by those pieces.

“Particularly after spending so much time in LA, where everyone is obsessed with a very clean aesthetic, I was craving something richer, more decadent and in closer conversation with my French roots. We worked with a lot of moodier shades and streamlined silhouettes that can take you from day to night easily, directly inspired by my own day-to-day wardrobe.”

Sustainability has always been at the core of Reformation’s ethos, and Rowe remains committed to continuing that legacy in her collaboration. The new collection features sustainable fabrics, eco-friendly materials, and environmentally responsible practices.

“Ref has been leading the charge in sustainable fashion for a long time and it’s part of why I originally connected with the brand,” Rowe emphasizes. “Vintage is the most sustainable way to get dressed and Ref is a close second.

“From a design standpoint, we focused on making timeless pieces you’ll love for the long haul — inspired by pieces I’ve owned for a long time and have stood the test of time already — out of superior materials like deadstock, eco-silk, regenerative wool and more.”

With 18 limited edition essentials, the French-American model’s collection was designed to be versatile, transitioning seamlessly from day to night and night to day.

Rowe offers GRAZIA an exclusive glimpse into her personal styling tips, sharing that her secret recipe for the perfect day-to-night ensemble is “opting for clean lines and staple wardrobe pieces that can adapt to any occasion.”

“I live in tee shirts and jeans a lot of the time,” the 33-year-old admits, “but a well-tailored shirt and classic denim is so chic when done right. For me, it’s as simple as freshening up with a bolder lip or eye and swapping into heels at night.”

Rowe stresses the importance of quality over quantity in her fashion choices — noting that her new collection with Reformation has “a little something for everyone,” including everything from easy dresses to classic separates.

The No Limit actress is renowned for her ability to make anything look effortlessly cool, and her latest collaboration is no different. Rowe offers up some insights on how to achieve her coveted “French girl” chic look — but it is different than what you may expect.

“It’s an unsatisfying answer … but there isn’t one secret to achieving that look,” Rowe states. “I find myself coming back to clothing that makes me feel powerful.

“Focus on classic pieces that will stand the test of time and don’t be afraid to embrace your sensuality,” she advises. “We’ve tried to do that throughout this collection, whether it’s a silk slip dress or pair of trousers. And never be afraid to dress up; French women have an aversion to leaving the house in leggings and a love of dressing up that helps them maintain their mystique and je ne sais quoi.”

As for her long-standing partnership with Reformation, Rowe reminisces about the journey and what’s exciting about this new chapter, noting that the two have “grown up together, in a sense.” The it-girl’s newest collection with the fashion brand is meant to reflect where the starlet is in her life at this point in time.

“It feels more grown up and sophisticated than our past work together,” Rowe shares with GRAZIA. “It’s really unique to get to work with a brand over such an extended trajectory and I love that you can chart the evolution of both me and the brand over time.”

As the Reformation x Camille Rowe collection launches today, it’s clear that this collaboration is a labor of love, style, and sustainability. Rowe’s unique vision of “French girl” chic and timeless versatility, combined with Reformation’s commitment to eco-conscious fashion, promises to cater to every customer’s needs while taking the retail world by storm.

REFORMATION x CAMILLE ROWE: SHOP NOW