On March 21, Brunello Cucinelli celebrated the launch of its highly anticipated eyewear collection at Villa Aurelia in Rome, Italy.
The event — attended by a star-studded guest list including Emma Brooks, Karolina Kurkova, Tamu McPhearson, Leonie Hanne, Toby Huntington Whiteley, Kyra Kennedy, and Moritz Hau — marked the culmination of a creative collaboration between the Italian fashion house and EssilorLuxottica, a global leader in the eyewear industry.
This partnership, established through a 10-year licensing agreement signed in November 2022, builds upon the success of the 2021 Brunello Cucinelli and Oliver Peoples capsule collection.
The new collection offers a range of 14 styles — including 10 sunglasses and four optical frames — priced from $711 to $2,709, available now on shop.brunellocucinelli.com. The collection will be rolled out to Brunello Cucinelli boutiques and select EssilorLuxottica stores by May 1.
A Collaboration Steeped in Expertise
The Brunello Cucinelli x EssilorLuxottica collection reflects the deep well of design expertise resident within both companies. The range is divided into five distinct lines, each showcasing a unique design philosophy:
- Multmaterico: Encompassing seven models, this line blends metal and acetate, fusing innovation with tradition for a look that is both stylish and impeccably crafted.
- Trama: Inspired by Brunello Cucinelli’s high jewelry collections, Trama celebrates the elegance and taste of the Brunello Cucinelli woman with its focus on feminine silhouettes.
- Stemma: The epitome of iconic design and exquisite refinement, the Stemma collection features custom-made elements and intricate detailing, embodying the highest standards of eyewear manufacturing.
- Pattern: This line highlights the meticulous craftsmanship that defines Brunello Cucinelli. Each frame showcases the brand’s signature Solomeo coat of arms pattern.
- Gemmae: Designed for those who appreciate understated elegance, the Gemmae line offers sculpted acetate frames with refined details.
A Meeting of Minds
The success of the Brunello Cucinelli x EssilorLuxottica collection is a testament to the collaborative spirit that fueled its creation. Throughout 2023, the creative teams of both companies worked together to bring Brunello Cucinelli’s vision to life.
This fruitful partnership is rooted in the mutual respect and admiration shared by Brunello Cucinelli and the late Leonardo Del Vecchio, founder of EssilorLuxottica.
A Celebration of Italian Craftsmanship
The launch of the Brunello Cucinelli x EssilorLuxottica eyewear collection signifies a renewed commitment to promoting Italian craftsmanship. Both Brunello Cucinelli and EssilorLuxottica are renowned for their dedication to quality and meticulous attention to detail. This collection embodies this shared passion, offering a range of luxury eyewear crafted with the finest materials and techniques.
With its focus on timeless design, exceptional quality, and a celebration of Italian heritage, the Brunello Cucinelli x EssilorLuxottica collection is poised to become a favorite among discerning eyewear enthusiasts worldwide.
Brunello Cucinelli Eyewear: SHOP NOW
