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One of the biggest issues with very light blonde, platinum, gray, or white hair is its tendency to lose its brilliance quickly. Often, after just a few washes, yellow tones start to appear, dulling the cool shades’ luminosity. To prevent this, the secret lies in the right cleansing routine.

A must-have for all blondes is silver or violet shampoo, commonly known as purple shampoo. In the next section, we’ll explain why (and how) to use it.

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Why Purple Shampoo is Essential in Every Blonde’s Hair Care Routine

This special shampoo contains violet pigments that counteract the yellowish hues that often emerge in light hair—whether natural or bleached—due to weak pigmentation, environmental stressors, or heat styling.

If you have bleached hair, using a purple shampoo will help maintain an impeccable platinum shade. Here are some of the best options to try.

The Best Purple Shampoos for Blonde Hair

Contains organic passionflower extract rich in anthocyanins, phytosterols, and flavonoids, which help neutralize yellow tones while also disciplining the hair. Additional extracts of violet, cornflower, and walnut shell enhance the beauty of blonde, treated, or white hair.

A gentle cleanser featuring a special black pigment to counteract yellow and yellow-orange tones in blonde or lightened hair, leaving a soft ash reflection.

Formulated with violet pigment and blackberry extract to neutralize warm tones in blonde, white, and gray hair.

Instantly neutralizes yellow hues while deeply nourishing the hair.

Infused with grape extract and silk proteins, it’s ideal for oily hair.

Contains antioxidant edelweiss extract to protect the hair fiber, leaving hair soft, luminous, and with enhanced cool tones.

Features ArganID™ technology, which helps infuse argan oil into the hair’s cortex to repair and seal the cuticle.

Gently cleanses and nourishes the hair while preserving a long-lasting, intense, and brilliant cool blonde shade.

Helps diminish yellow tones without irritating the scalp.

How to Use Purple Shampoo

Purple shampoo is used just like any other hair cleanser. If you have sensitive skin, be sure to rinse your hands thoroughly after application, as the violet pigments can temporarily stain your hands and nails.

  1. Apply the product evenly from roots to ends.
  2. Massage and leave on for three minutes, then rinse thoroughly.
  3. Repeat, this time diluting the shampoo with water and letting it sit for about five minutes before rinsing.
  4. Follow with your favorite styling product.

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This article first appeared on Grazia.it