In the picturesque northeast of Scotland, the prestigious halls of Robert Gordon’s College were abuzz with the audacious dreams of two young visionaries, Lewis Webster and Edward Bruce. They forged a partnership during high school, which has since blossomed into an entrepreneurial journey spanning over thirteen years. Lewis gave special mention to an early mentor of his, Ian Simpson, who was his Computing Science teacher – stating that – “he inspired me massively to think outside the box, definitely one of the most influential early figures in my life”.

Lewis & Edward shared a vision which led them to found Blackspire Press, a modern PR agency determined to puncture the smoke and mirrors shrouding traditional PR firms.

Recalling the unfulfilled promises of such firms throughout history, Lewis Webster’s voice resonates with an indomitable spirit, “There is so much smoke and mirrors when it comes to the PR industry, and we’re here to change that.” With a steely resolve, Lewis is on a mission to metamorphose the realm of public relations, urging it to either prove its worth or step aside.

During the nascent stages of their music label, Lewis and Edward found themselves entangled in the labyrinthine and somewhat predatory machinations of traditional PR firms. They experienced firsthand the pitfalls of pricey retainers, broken promises, and minimal coverage. As they saw hard-earned dreams wilting under hollow buzzwords, they realized that the industry was in dire need of a reckoning.

This led to the birth of Blackspire Press, a bastion against the corrosive practices plaguing traditional PR. “We want the industry standard to evolve to coverage guarantees,” Lewis asserts. This rallying cry signifies Blackspire Press’ vehement commitment to ensuring that their clients, unlike countless predecessors, would not be left in the lurch.

The notion of ‘guaranteed coverage’ isn’t a mere catchphrase but a tangible commitment, and the confidence it imbues in the clients is palpable. The agency promises to usher their clients into the limelight through top-tier publications. If Blackspire Press doesn’t deliver, the clients receive a refund.

Lewis ended by stating “these traditional PR firms are terrified of offering coverage guarantees because they don’t want to do their job. It shouldn’t be possible that a client is with a firm for over a year and still have yet to receive any coverage. It’s either sheer incompetence or a complete money grab by the firm.”