In the heart of Los Angeles, Balenciaga’s Pre-Fall 2024 collection unfolded as a mesmerizing ode to the city’s distinctive fusion of glamour, grit, and the aspirational American lifestyle. Against the backdrop of palm-fringed streets in Hancock Park, Demna Gvasalia, the maestro behind the label’s visionary creations, orchestrated a showcase that encapsulated the vibrant cultural tapestry of the City of Angels.
This collection effortlessly interwove elements of sportswear, urban grunge, and couture-grade red carpet ensembles, mirroring the diverse fashion panorama of Los Angeles. Box-shaped hoodies, oversized shearling boots, and statement-making It bags epitomized the laid-back streetwear aesthetic synonymous with the city.
Simultaneously, four-sleeved hoodies and velour tracksuits adorned with strategically placed cutouts paid homage to the camera-ready allure of A-list celebrities. The Alaska boot and the 10XL sneaker made bold statements in the realm of audacious footwear choices.
Gvasalia drew inspiration from his personal fascination with the romanticized version of American life he encountered as a youth in post-Soviet East. His mission was to encapsulate the essence of this idealized lifestyle, describing it as “the poetry of existence revealed to you.”
The star-studded front row, featuring luminaries such as Kim Kardashian and Nicole Kidman, embodied the collection’s seamless blend of high glamour and everyday panache. Notably, the collection boasted a collaboration with Erewhon, the famed Los Angeles grocery store catering to the health-conscious elite.
Curated by Gvasalia’s husband BFRND, the show’s soundtrack served as a sonic representation of the city’s pulsating energy. Fake radio advertisements with upbeat messages on self-improvement and wellness injected humor and irony into the affair.
The Balenciaga Pre-Fall 2024 showcase emerged triumphant, encapsulating the spirit of Los Angeles and offering a distinctive perspective on the American dream. With its seamless fusion of sportswear, grunge, and red carpet allure — featuring Cardi B walking in the show donning a cobalt blue faux fur coat — the collection resonated with the city’s eclectic fashion tastes, celebrating the aspirational American lifestyle that continues to captivate audiences across the globe.
BALENCIAGA PRE-FALL 2024 LOOKS:
