Designers typically draw inspiration for collections from their personal lives and backstory. The case is no different when it came to Eritrean-born, NYC-based designer Áwet Woldegebrie of his eponymous label, Áwet New York.
Born out of the pandemic, Áwet’s mission statement focuses on two commitments: harness the craftsmanship of garment workers to support them through the pandemic and create an iconic “Livewear” collection. But that’s not where the story stops, nor begins. As a child Áwet grew up loving textiles (being that his dad was a tailor). In 1998 his family fled Eritrea and Ethiopia and moved around refugee camps until 2000 when he was granted asylum in the United States.
Áwet’s dedication is seen through his mastery in creating ethically sourced garments through a production commitment to diversity, equity, and inclusion. The effortlessly aesthetic, minimalistic approach to sweats and tees, makes it a no-brainer why the collection has been a hit. Celebs including Adele, Hailey Baldwin, Lady Gaga, and more have already taken a fancy to the emerging brand.
His perseverance and hard work is a prime example of the quintessential “American dream.” To top it all off, the label also recently announced that they will be stocked in their first major retailer at Saks Fifth Avenue. Of course, you can still purchase directly from the brand site.