Nestled within the vibrant heart of New Orleans lies a residence that transcends the definition of a mere home. Alexa Pulitzer’s abode is a living masterpiece, an exquisite fusion of historical echoes and modern whimsy.
Pulitzer, an artist, designer and stationer renowned for her vibrant and whimsical designs at her eponymous line, has curated an ambiance that seamlessly integrates her artistic flair with the historical backdrop of her home. Bespoke creations adorn the living spaces, each room transformed into a canvas of modern whimsy through Pulitzer’s discerning eye for color and pattern.
Acquiring the Faubourg St. John home in 2012 marked the beginning of a meticulous “stem-to-stern” transformation led by Pulitzer and her husband, Seth Levine, a partner at New Orleans law firm Jones Walker. The residence, originally constructed in the 1860s, underwent a painstaking renovation aimed at opening up the space and creating more opportunities for entertaining, a passion of Pulitzer.
A commitment to fostering a vibrant social environment is evident from the expansive central hall, capable of transforming into a dining space for 24 people as well as the salon filled with musical instruments, where Pulitzer often hosts lively events, from concerts and soirees to dinner parties and fundraisers, many to benefit the local community, twice earning Pulitzer the title of America’s Best Salonnière.
The interiors serve as a canvas for Pulitzer’s vibrant designs. Each room tells a unique story, adorned with bespoke creations that showcase her keen eye for color and pattern. The outdoor oasis, spanning nearly an acre and featuring a quirky Pac-Man-shaped pool, functions as a Southern retreat where the charm of New Orleans living extends beyond the home’s confines.
The guest bathroom is itself a testament to Pulitzer’s dedication to celebrating New Orleans culture. Adorned with her “New Orleans Toile: Backstreets” wallpaper, a collaborative creation with Flavor Paper, it reflects the city’s essence. The Atelier, a grand room with incredible light, serves as the hub for Pulitzer’s stationery, custom invitations, and unique paper creations.
The house is filled with artwork, most of which was created by Pulitzer’s maternal grandfather Leonard Flettrich, whose pieces grace prestigious institutions like the Ogden Museum of Southern Art and the New Orleans Museum of Art.
“My most treasured possessions are my late Grandfather, Leonard Flettrich’s paintings,” says Pulitzer, highlighting the profound impact of family and heritage on her artistic evolution. Gifted by her best friend and grandmother, Terry Flettrich Rohe, these paintings are the cherished pieces that echo the artistic legacy within her family.
Her paternal grandfather founded Wembley, the men’s accessories company that at one time was the world’s largest necktie maker and so it was only natural that Pulitzer would embark on an artistic path. After graduating with a BFA, Pulitzer spent time in Italy, where she apprenticed for Ratti, esteemed designers and textiles printers for Hermes, Versace, Ferragamo and Prada, among others.
Her time there still influences the way Pulitzer approaches creative endeavors. “I find inspiration through music and film, but my first career was designing textiles at Ratti in Como, Italy, where I was introduced to finding inspiration in archives, and I still work that way,” she shares.
Alexa Pulitzer’s journey, from designing textiles in Como, Italy, to establishing herself as a prominent artist and stationer, exemplifies the enduring power of creativity and legacy. Her line, Alexa Pulitzer, LLC, now in its 25th year, is a testament to her commitment to quality and design. Distributed in over 1,500 retailers, including Bergdorf Goodman, Tory Burch, and Anthropologie, her luxury paper goods — made using recycled paper and soy-based ink — reflect a dedication to craftsmanship. “I’ve recently collaborated with BENE to create Italian handcrafted handbags and belts featuring my trademarked sculpted “King Gator” design dipped in gold,” Pulitzer shares. “The most exciting upcoming project on my plate is creating a wallpaper collection in collaboration with Kravet.”
Like Pulitzer’s creations for her brand, the Faubourg Saint John home, which Pulitzer has described as a “perfect treasure”, reflects the couple’s commitment to honoring the region’s rich history while embracing modern whimsy. In a city that treasures its history, the residence stands as a remarkable blend of preservation and innovation.
