grande

June 4, 2021: Ariana Grande is incredible at keeping things secret, but the Internet is buzzing over reports that the 27-year-old might be the next celebrity to launch a makeup line.

The popular makeup industry-focused Instagram account Trendmood (who’s always two steps ahead of everyone regarding upcoming beauty news and launches) revealed the news yesterday, June 3. Allegedly, Grande has applied for a trademark for her own beauty line, entitled “God Is A Woman.” The name is a little on the nose, considering that’s also the name of one of her top tracks, but we’ll let her have it. 

But this is all not to say that Grande doesn’t already have a beauty empire. Just look at her successful line of perfumes. There’s Frankie, the gender-neutral fragrance named after her older brother, and Cloud, a cult-favorite scent sold at Ulta Beauty that both die-hard fans and perfume experts rave about.

In a world where it feels like every single celebrity has a makeup line — Grande’s not even the first celebrity to be rumored to be entering the space this week alone. All eyes are also on Harry Styles, who’s been named the director of the newly registered company, “Pleased As Holdings,” which will offer fragrances and cosmetics.

All things considered, we’re not going to let our hopes get too high just yet. After all, Grande has bamboozled us before. Back in 2019, she filed a trademark for products including fragrances, body lotions, bath gels, body scrubs, and body mists under the name “Thank U, Next,” which became one product: Thank U, Next Fragrance. Judging from that experience, it feels more likely than not that God Is A Woman is another fragrance rather than an entire body care line. But hey, we can only wait and see.

In the meantime, shop Grande’s fragrances below.

Ariana Grande
ARIANA GRANDE CLOUD EAU DE PARFUM, $64 VIA ULTA BEAUTY. SHOP NOW
ARIANA GRANDE R.E.M. EAU DE PARFUM, $64 VIA ULTA BEAUTY. SHOP NOW
ARIANA GRANDE THANK U NEXT EAU DE PARFUM, $64 VIA ULTA BEAUTY. SHOP NOW

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