Pantone very peri
Courtesy of Pantone

As we prepare for the holiday season, and reflect on the year behind us—see Spotify Wrapped, end of year list and soon, Instagram’s Year In review—Pantone is already thinking about the year ahead. The leading authority in color theory and universal color language, just released the 2022 “Color of the Year”—PANTONE® 17-3938, better known as “Very Peri.” For the first time in the 22-year history of Pantone’s color of the year, the institute has created a completely brand new color for the franchise, PANTONE® 17-3938 Very Peri. “Very Peri” sits within the blue color family, yet takes on undertones of violet-red, with Pantone citing “a new Pantone Color whose courageous presence encourages personal inventiveness and creativity” as the colors’ description. Coming from this year’s duo Color of The Year, Ultimate Gray and Illuminating (a shade of yellow), 2022’s “Very Peri”, channels an optimistic year ahead—summing up the moment we’re currently in.”Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through” says Pantone via their website. We guessed it earlier this month that shades of purple were owning the remainder of the year, so we guess you can call us psychic.

Pantone is the leader in color theory, with color experts at the Pantone Color Institute searching the world over looking for new color influences that in turn influence trend forecasting across several industries. From Interior design, UIX design to of course fashion, we see the Color of The Year filter its way through boutiques, department stores, social media, everyday marketing and everything in between. This quarter, we’ve started to see pops of purples and blues permeate in culture (from Gaga’s purple Gucci look, to Megan Fox in a cerulean set) so it won’t be long before we see hints of “Very Peri” everywhere.

Panton very peri

Courtesy of Pantone

 “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”

—Laurie Pressman, Vice President of the Pantone Color Institute

 

Pantone very peri
Courtesy of Pantone
Pantone very peri
Courtesy of Pantone

How are you planning to add this signature shade to your closet?