Two new shopping destinations recently hit the Miami scene, and each brings a tailored focus to cater to the town’s colorful, sexy aesthetic.
AERIN, the lifestyle brand encompassing beauty, home décor, fashion, accessories and beyond, launched its fourth store in the Design District. Shoppers can expect an assortment of AERIN products as well as a curated edit from Johanna Ortiz, Lisa Marie Fernandez, Stork Club of Comporta, and many more designers that complement the style of city.
“The Miami edit exudes tropical ease with raffia textures, natural elements, bright colors, and vibrant florals,” Aerin Lauder, Founder and Creative Director at AERIN, and Style and Image Director at Estée Lauder, told GRAZIA Gazette: F1 Miami. “We incorporated many brands that have become staples in the AERIN edit and chose to include pieces that I would want to wear while visiting Miami.”
For Solid + Striped, choosing Miami as its second storefront outside of New York City was a natural choice, especially post-pandemic. “New York is our largest market and with so many New Yorkers moving to Miami, we felt strongly about having a presence here,” Sarah Landman, CEO of Solid & Striped, told GRAZIA Gazette: F1 Miami of its new Brickell City Centre location.
The brand will continue to provide “everything under the sun” with its swim, apparel and suncare lines, all while targeting the preferred style of many locals with its new cut of bikini bottoms featuring “much less coverage.”
Shoppers can expect to find the same “beach house” décor as the N.Y.C. location, but with “great design elements, such as vintage rattan furniture, and of course lots of stripes,” says Landman.
