Let’s face it: we’re obsessed with packing and wrapping. We’re all mesmerized when they show how perfectly wrapped and packaged gifts in commercials are. It’s somehow relaxing, especially with the typical ASMR sound in the background. So, let’s get to the point: how to beautifully wrap your gifts?
Drawing from the experience shared by packaging gurus, we bring you some of the most important tips, starting with the materials that can enhance birthdays, holidays, or your activities.
Yes, many people have built real businesses by selling products they bought precisely because they packaged them very well.
Materials and Tips: How to Beautifully Wrap Packages and Gifts
The Box
We always thought that wrapping paper was the most crucial part of a gift package. Thanks to the culture (let’s call it that) of self-gifting through e-commerce, the role of the cardboard covering has become central: the box, to be clear. Today, it is highly appreciated when the product or gift is contained within boxes that are exactly (or slightly larger than) the size of the products inside, possibly with a top-opening treasure chest style.
Wrapping Paper
The reason why our gift packages are always mediocre, though no one has told you this, is not entirely our fault. The quality of wrapping paper is central to making great packages, and often the thickness of the paper we buy does not allow us, like in origami, to create great masterpieces. If you’re a beginner, practice with neutral “craft paper” colored cardboard, which is inexpensive and perfect for learning.
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Tissue Paper: The Game Changer
Once considered too delicate to handle and often used only in school for creative art projects, tissue paper is now trending for the sounds it makes when wrapping and unwrapping. Pure enjoyment. You can buy it in sheets and rolls, even customized, and it’s often used inside cardboard boxes to “close” but not hide the products inside. Closed with ribbon tied in a bow, it will make anyone dream.
Think About Composition
As you would in a Michelin-starred restaurant, the placement of everything in its right place always makes a difference. If the package contains multiple items, it’s crucial to find the composition that makes them as orderly as possible, as you would with flowers or in a drawer. Each item should have its package (there are wonderful customizable pouches), aiming not only to be looked at with love, but also to be shared on social media. The order and “cleanliness” of the package will make the difference.
How to Wrap the Best Packages: Tape and Stickers
We were led to believe that the classic shiny plastic transparent tape was the right one to use for almost everything. Today, there are many different types of stickers, beloved for their ability to firmly imprint a brand’s aesthetics in people’s minds, but also to give a sense of care and preciousness to the contained items. Today, it’s possible to create rolls of stickers designed to elegantly close packages, shaped stickers to include in our packages as an additional element, or as tape to seal them.
The Importance of Scent
Many companies have been engaging in this practice for a long time. However, in the most digital era ever, it’s particularly clever to stimulate senses that videos cannot engage. That’s why the packages from our gurus often feature a unique formula scent. There are now many workshops, even in Italy, that create fragrances (without spending too much money) that we can use as a “signature” for our gift packages.
Free Surprise: Add Something Extra
In American entrepreneurship, it is quite common to add a little “Gift” to an order. The unexpected, even if it has zero commercial value, can make a customer choose one seller over another who offers a similar item at a lower price. Even in informal gifts, adding something silly and seemingly of little value to the main gift can leave a lasting impression.
The Note is Everything
Even if it’s a commercial order, leaving a trace of humanity is crucial. Everyone has experienced giving gifts without any note or with a hastily signed small card at the last minute. Let’s get it clear: the note is the most important thing of all. Whether it’s generic, personalized, very private, or made by a group of people, it must convey an emotion, which is what we are trying to receive when we spend money or want to make a good impression at a party. Let’s give it central importance.
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This article first appeared on Grazia.it – Author: Alessandro Alicandri
