Aspen, a former silver mining town nestled in Colorado’s Rocky Mountains, has long held a reputation as a glamorous haven for winter sports enthusiasts and luxury seekers alike. Its appeal stretches beyond avid skiers to encompass those drawn to its rich history, celebrity allure, and vibrant après-ski culture. Offering an unforgettable mix of world-class skiing and exceptional dining, Aspen effortlessly caters to both beginners and seasoned adventurers, making it a top destination for travelers seeking a quintessential alpine experience.
A LEGACY OF ELEGANCE
Aspen’s connection to luxury and the elite dates back to the 1930s when ski resort owners began inviting Hollywood stars to Snowmass for weekend retreats. This strategy helped establish the town as a playground for the wealthy and famous. Over the decades, Aspen solidified its status as a winter destination rivaling the likes of St. Moritz and Courchevel. Today, the town continues to attract high-profile visitors, offering pristine slopes and a private atmosphere that provides a respite from the spotlight.
Celebrities are a common sight on Aspen’s streets and slopes. Regulars include Goldie Hawn and Kurt Russell, who have a home here, along with holiday queen Mariah Carey, who often visits during the holidays. Recent visitors have included Kim Kardashian, Rihanna, A$AP Rocky, and Justin and Hailey Bieber. Kendall Jenner, Nina Dobrev, and Shaun White have also been spotted enjoying the mountains. While Aspen’s luxury reputation is well-earned, the town’s charm is accessible to a broader audience, welcoming visitors of all skiing abilities and budgets.
FOUR-MOUNTAIN MARVEL
Aspen’s four-mountain experience—Aspen Mountain (also known as Ajax), Aspen Highlands, Snowmass, and Buttermilk—offers something for everyone. Aspen Mountain provides a mix of challenging terrain, with no beginner runs, and 76 trails served by eight lifts, including the iconic Silver Queen Gondola. The mountain’s location, right above downtown Aspen, provides easy access without the ultra-luxury vibes of other resorts.
Buttermilk is particularly beginner-friendly, with mellow trails like West Buttermilk, ideal for mastering the basics. The mountain recently underwent a $23 million facelift, incorporating sustainable materials and renewable energy in its new guest services building and restaurant.
APRÈS-SKI CULTURE
Aspen’s après-ski scene is legendary, blending casual charm with sophistication. The gondola ride up Aspen Mountain sets the tone, with designer ski outfits adding a runwaylike flair to the experience. Despite the high-fashion undertones, the atmosphere remains approachable and relaxed.
Sundeck, located atop Aspen Mountain, offers panoramic views and a welcoming space for lunch or drinks after a day on the slopes. At the base, Ajax Tavern is a lively hotspot for après-ski revelers. The newly opened Wine Bar at The Little Nell provides an intimate setting, perfect for both walk-ins and reservations. Cloud Nine Alpine Bistro at Aspen Highlands offers stunning views of the Maroon Bells and serves alpine specialties like raclette, fondue, and steak tartare. In the afternoon, Cloud Nine transforms into a lively après-ski destination with champagne, music, and vibrant celebrations.
HOTELS, DINING, AND NIGHTLIFE
Aspen’s culinary scene rivals its world-class skiing. For fine dining, Element 47 at The Little Nell presents an elegant experience, focusing on seasonal ingredients, while Matsuhisa, by renowned chef Nobu Matsuhisa, offers inventive Japanese cuisine in a refined setting. Bosq brings together global flavors with locally sourced ingredients, making it a favorite for adventurous diners.
For a more relaxed vibe, The Snow Lodge, from the team behind The Surf Lodge in Montauk, is known for live music and a casual après-ski menu. Cache Cache combines French-inspired dishes with an extensive wine list, perfect for sophisticated dining.
Casa Tua offers a cozy yet upscale atmosphere in the center of town, serving Italian classics. Betula, owned by the team behind Bonito in St. Barts, provides a fresh, innovative take on modern cuisine, with an emphasis on local ingredients and vibrant ambiance.
The town boasts a handful of luxe properties including The Little Nell, Hotel Jerome, W Aspen, Viceroy Snowmass, and The St. Regis Aspen; White Elephant Aspen is set to debut in late 2025, bringing modern luxury to the West End neighborhood. The 54-room property features flexible suites, a curated art collection, and rustic-modern design.
NON-SKIING ADVENTURES
Aspen isn’t just for skiers—it’s a haven for those who want to indulge in luxury and style. The Little Nell’s boutique has just dropped a stunning limited-edition hat designed with Nick Fouquet for the hotel’s 35th anniversary. Nearby, Aspen Collection (formerly ASPENX) offers contemporary gear and outerwear perfect for both on and off the slopes. For high-performance fashion, Perfect Moment ski wear at Gorsuch combines sleek designs with functionality. Other local retailers include Obermeyer, founded in Aspen in 1947, and Strafe, a modern favorite since 2010. For local flair, check out Pitkin County Dry Goods, P.E. 101, and the iconic Kemo Sabe.
For a luxury spa experience, visit The Spa at The Little Nell, known for its rejuvenating treatments and sophisticated ambiance and featuring treatments from renowned German aesthetic doctor Barbara Sturm. After a day of shopping or relaxation, unwind further with a visit to The Remède Spa at The St. Regis or O2 Aspen for a refreshing treatment.
A TIMELESS DESTINATION
Aspen seamlessly blends its rich heritage with modern appeal, creating an environment that resonates with travelers from all walks of life. Whether carving turns on Buttermilk’s gentle slopes, savoring exquisite cuisine, or unwinding at a chic après-ski spot, Aspen offers a multitude of ways to enjoy the winter season. Its enduring allure lies in its ability to provide both excitement and tranquility, making it a destination that continues to captivate year after year.
