.eyebrow-design-close-up-photo-womanIs your goal to have perfect eyebrows? You are in the right place. We have tips and beauty advice to help you flaunt beautiful arches.

Eyebrows frame the face, making it more expressive and giving intensity to the gaze. But what are the trending styles today? And, most importantly, what should you do to enhance them?

Discover all the secrets for achieving top eyebrows here, with a focus on trends, styling, recommended makeup products, and specific techniques like eyebrow lamination, tattoos, and microblading.

plucking-eyebrow-arrangement-make-upPerfect Eyebrows: How to Achieve Them

Starting from the premise that perfection doesn’t exist, if your desire is to have beautiful eyebrows, the starting point is definitely to study your arches.

Doing this on your own may seem complicated, but it is essential to consider your personal features in order to emphasize them to the maximum, creating a harmonious face and an open gaze. Eyebrows, in fact, frame the face and accentuate the look.

In general, full and voluminous eyebrows are indicators of “health” and “youth,” while thinner and sparser eyebrows tend to make the face look more tired and less vibrant.

woman-in-a-white-dress-with-clean-eyebrow-make-upTo achieve a “perfect” look for your face, it’s best to observe your face in the mirror armed with two pencils: one to use as a ruler, and the other to mark the focal points of the eyebrows.

By placing the pencil against the nostril and keeping it perpendicular, you can find the starting point of the ideal look at the intersection with the arch.

Next, keeping the pencil against the nostril, you need to slightly rotate it so it passes through the center of the pupil (be careful, please!). The point where it intersects the arch represents the apex.

Similarly, crossing the pencil with the outer corner of the eye will help you find the endpoint.

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Once these key points are identified, in order to remove excess hair or draw in the areas that may be missing, tweezers or wax can be used.

Naturally, this can be done comfortably at home, although it’s always a good idea to rely on experienced hands.

Consulting a specialized brow expert allows you to discover which shape suits your face and create custom looks that are easy to maintain at home between appointments.

Pro Tip: If you’re doing your eyebrows at home, always remember to remove excess hair from the bottom of the arch, and never from the top edge (in that area, you can only remove the “stray” hairs). This way, you’ll always have an open gaze and avoid visually lowering the forehead, which is an effect to be absolutely avoided.

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Perfect Eyebrows with Makeup

Eyebrow makeup also plays a crucial role in this. If you want to intensify your gaze, you can rely on eyebrow pencils, colored gels, or specific pastes to accentuate them, making them more prominent.

Likewise, you can choose products in lighter shades, if you wish to lighten them (although this is not recommended unless you’re following the trend of bleached eyebrows).

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What Are the Current Eyebrow Trends?

Eyebrows seem to have a life of their own in terms of trends. After decades of wearing them ultra-thin, we transitioned in recent years to flaunting full and thick brows. Today, trends are varied and all valid.

In 2024 and 2025, there is maximum freedom in eyebrow shapes. For instance, straight eyebrows are one of the trends of the moment, with the “final tail” combed horizontally to eliminate the (typically) natural curve. Today, the bushy, “wild” brows continue to be very popular.

In the first case, straight brows give the gaze a touch of mystery, almost villain-like, while soft, natural brows make the face look fresher and younger.

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Among the big comebacks in recent seasons, we can’t forget thin eyebrows. Already sported by Bella Hadid, they evoke the ’90s looks, when we used tweezers to almost completely remove our arches.

Today, like in every field, this trend has resurfaced in full force. However, it’s important to remember that, to avoid creating imbalance on the face, you should rely on professionals.

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Seagull Wing Eyebrows: Are They Still in Fashion?

Seagull wing eyebrows are a classic from the past. As explained earlier, all eyebrow trends are valid today, so seagull wing brows still have a place among the current brow looks.

These brows are thicker at the beginning and gradually taper to a high peak, becoming thinner as they reach the temples.

This look is very defined and could make the features appear harsher for people with angular faces or pronounced features. On the other hand, due to its lightness, this look can open up the gaze and create more harmony for faces that are too “soft,” adding dimension.

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Tattooed Eyebrows: Are They Worth It?

Eyebrow tattoos are a cosmetic treatment that “draws” the arches completely. For people who suffer from thinning or conditions like alopecia, this option is highly recommended.

Also known as “permanent makeup,” eyebrow tattoos are similar to ornamental tattoos. The procedure involves a fine-point dermograph that injects specific ink into the dermis. This creates long-lasting, defined looks.

The eyebrow tattoo is not permanent, but it offers a very long-lasting effect. It’s important to consider that professionals must perform it with maximum precision by a professional following strict hygiene protocols.

Eyebrow tattoos have a variable cost, starting at around 500 euros per session. Touch-ups are necessary to maintain a consistent look over time.

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Microblading Eyebrows: What Is It and How Much Does It Cost?

Similar to the tattoo, microblading is a very popular technique that manually redraws the eyebrow arches.

In this case, the ink (always carefully chosen by the professional) is injected superficially into the epidermis using small hand strokes.

Microblading creates a polished yet natural look, perfect for those who want perfect eyebrows without much effort. Again, To maintain the look over time touch-ups are required.

The cost of microblading starts at around 500 euros.

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Henna Eyebrows: Effect and DIY

Henna is a great alternative to more “permanent” treatments like microblading and eyebrow tattoos.

This natural dye colors the hairs of the arches and the skin beneath, creating a reinforcing and volumizing effect. Henna is a must for those who want to shape their arches without undergoing drastic or expensive treatments.

Henna eyebrow tinting costs around 30 euros, with results lasting from two to six weeks.

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Eyebrow Lamination: What Is It and What Are the Effects?

Eyebrow lamination works like a “lifting” for the arches. In achieving desired shape and immediately fuller, beautiful, and stronger the eyebrows require specific products.

It’s a professional treatment that should be repeated every 4-6 weeks to maintain a full and tidy look.

It’s recommended to perform it only at qualified centers as the cost of this treatment is around 50 euros.

If you’re not ready for a professional treatment, consider trying L’Oréal Paris Brow Lamination 24h, an extra-hold gel that creates a stunning lamination effect in just seconds.

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Eyebrow Pencils: Waterproof and Non-Waterproof for a Natural Effect?

Apply with small strokes, filling in spaces from bottom to top. This technique opens the eyes while maintaining a natural look.

Some recommended eyebrow pencils include Instant Lift Brow Pencil by Elf Cosmetics and Brow Wiz by Anastasia Beverly Hills.

Waterproof eyebrow pencils are great for sports or all-day wear, though harder to remove. We suggest the Diego Dalla Palma Milano waterproof pencil or Make Up For Ever Aqua Resist Brow Definer, which features a precise, thin tip.

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Eyebrow Gels: Transparent, Colored, and Wax

Eyebrow gel is an essential styling product, available in mini mascara-like tubes with small, compact wands to hold hairs in place all day. Use it alone for a natural look or after applying pencil to set the makeup.

Transparent gel works for everyone, but colored gel creates an immediate voluminous effect. Products like Gimme Brow+ by Benefit Cosmetics and Sourcils Styler by Lancome infuse fibers for added volume.

For a long-lasting effect, try eyebrow waxes like Benefit Cosmetics’ Fluff Up or Anastasia Beverly Hills’ Brow Freeze Styling Wax, which creates a smooth finish before applying pencil.

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Men’s Eyebrows: How to Style Them

It is also possible to groom and shape to perfection the men’s eyebrows. The key is not to overdo the tweaks, preserving the natural beauty of the arches.

Men’s eyebrows are typically thick. It’s a good idea to clean up the edges with tweezers or wax (if visiting a specialized salon). It’s important to maintain the natural shape to keep the look as authentic as possible.

For a more defined look, frequent touch-ups—possibly daily, using makeup—may be necessary.

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This article first appeared on Grazia.it – Author: Serena D’Angelo