Experiencing the ultra-luxe Dior lifestyle just got a bit more attainable thanks to the French fashion house’s tony new boutique dedicated to fragrance and beauty in New York City’s chic Soho neighborhood.
The sleek jewel box of a shop drips in golden splendor. Walls are well stocked with a curated selection of seasonal makeup and skincare treatments as well as a full range of the brand’s fragrances including Miss Dior, J’adore, the best-selling Sauvage and all 22 scents of the La Collection Privée.
While Perfume Creation Director Francis Kurkdjian may not be in attendance, the world-renowned nose did design a bespoke Haute Perfumerie experience meant to help one discover their own signature favorite of the bunch.
The sleek storefront, with glittering lights to celebrate the upcoming holidays, will change seasonally, as will the curated product selection inside.
What else can one expect once they step through the doors? Beyond the requisite sofa upholstered in stone chenille and studded with toile-printed logo throw pillows, visitors can seek one-on-one makeup and skincare consultations with brand experts and personalization of any product (even this season’s slim stay-put lipcolor Rouge Dior Forever Liquid Sequins) via on-site engraving that takes literal minutes.
But while beauty essentials (usually) pack a lighter punch on the wallet than, say, a Lady Dior handbag or a Maria Grazia Chiuri designed gown, don’t expect everything in the store to be an impulse purchase.
Because what would a Dior boutique be without extravagance? Currently on shelf: An over-the-top, limited edition 24-drawer advent calendar dubbed The Trunk of Dreams rings in at $4,400. And if you’re interested in seeing the 12 shades of Rouge Premiere, the brand’s $530 luxury lipstick range designed by Creative and Image Director of Dior Makeup Peter Philips up close, the luminous matte formula housed in a weighty, refillable ceramic tube in the classic Toile design is only available at retail in this location.
The Dior Fragrance & Beauty Boutique is located at 109 Greene Street. Run, don’t walk!
