From the hustle and bustle of New York City’s PR scene to the tranquil sanctuaries of yoga studios around the world, Robyn Berkley’s journey as an entrepreneur has been anything but ordinary.
“My journey began at the age of 28,” Berkley tells GRAZIA USA. “I had childhood health issues that reintroduced themselves in my late 20s. This caused me to change my life as I knew it.” This pivotal moment led her to immerse herself in the world of healing, nutrition, and cleansing. Having always been athletic, participating in dance, gymnastics, and other sports, Berkley had taken her first yoga class at 13. However, the demands of living in NYC and working in public relations and brand consulting had sidelined these activities. It wasn’t until her health took a downturn that she rediscovered her love for yoga.
“I fell in love with yoga; it was my escape,” she recalls. This period of self-discovery and healing was a turning point, leading her to leave her job of seven years to pursue a yoga certification—a move that was not as celebrated in the mid-2000s as it is today. Berkley’s transformative journey took her to Bali, where she experienced her first real pause since childhood.
“It was the first time I took a break. I checked in with myself and worked through so much,” she shares. It was during this trip that the concept of Live The Process crystallized. “The word ‘process’ was infused into my psyche, and it’s all I could think about. Live The Process was born in Bali.” The brand, initially conceived as a content and commerce site celebrating people, their processes, and products, took shape with a clear vision. “I wanted activewear that was nonbranded, had a certain design aesthetic, was feminine, elegant, and didn’t lose shape. I wanted long-lasting fabric that was soft on the body and a color palette that was core: black, nude, with pops of color,” Berkley explains. Her vision extended beyond the studio, aiming to create pieces versatile enough for “studio to street and beyond.”
Upon returning to NYC, Berkley resumed consulting to support herself. Her first client, SLT, provided invaluable experience during the height of the boutique fitness craze. Despite returning to full-time agency life, she never let go of her dream. It wasn’t until she met her partner, Jared Vere, in late 2011 that Live The Process began to take tangible form. The brand officially launched in 2014, pioneering the luxury fashion activewear market.
Berkley credits numerous mentors and experiences for shaping her path, including her parents and former boss Kelly Cutrone. “Kelly introduced me to the true world of spirituality and taught me about work ethic, creativity, and intuition,” she shares.
Looking ahead, Berkley is focused on growth. She envisions partnerships, collaborations, new classes, workshops, and global expansion. “We’re launching a new collection with ballerina Violetta Komyshan and working on making our scent available for purchase,” she reveals. As she continues to evolve and scale Live The Process, Berkley remains committed to the brand’s ethos of authenticity, community, and living one’s process. “Live The Process has been my biggest teacher,” Berkley reflects. “You have to trust the journey, even when it’s tough. As long as you’re growing and learning, you are living your process.”
