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Beach bags, as we know, are an essential accessory for summer and beach days: comfortable, with a vacation allure, and designed to hold everything we need for an afternoon at the beach. They are an item we simply cannot do without.

Straw models are always the most conventional choice and have become a timeless staple of beach fashion that continues to hold its appeal. However… if you’re looking for something different and want to give your vacation look a twist, it’s time to set aside this great classic in favor of a model that promises to be just as cool: the fabric tote bag. Current trends show that beach tote bags are emerging as the new contenders against raffia bags. These new styles steal the scene with their versatility, freshness, and originality.

Equally practical, manageable, and endowed with a bit more charm compared to any other beach bag on the market, tote bags are also everything we need to feel (and dress) like true Pinterest girls.

Forget the old, somewhat dull, and monochrome fabric models we’ve been accustomed to. The new canvas bags range from super colorful and fun versions to those in the “French Riviera” or Tomato Girl style – featuring delightful retro prints in stripes, checks, and polka dots – to more minimal variants with basic hues, to satisfy every style and need.

The only thing left to do now is to choose the model that will accompany you throughout the summer. And if you’re still undecided on which tote bag to go for, here is our selection of the most beautiful ones for summer 2024 to get inspired by!

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Stradivarius: Polka dot bag

(Credits: stradivarius.com)

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Self: Striped handbag on Zalando

(Credits: zalando.it)

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Samsøe Samsøe: Frinka bag on Zalando

(Credits: zalando.it)

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MC2 Saint Barth: Colette cotton tie-dye tote bag

(Credits: mc2saintbarth.com)

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Pull & Bear: Canvas bag

(Credits: pullandbear.com)

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MSGM: Maxi cotton Vichy shopping bag on Luisaviaroma

(Credits: luisaviaroma.com)

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Marni: Small Janus tote bag on Farfetch

(Credits: farfetch.com)

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Mads Nørgaard: Sacky Atoma bag on Zalando

(Credits: zalando.it)

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Gant: Striped bag on Zalando

(Credits: zalando.it)

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Ganni: Blue and azure striped bag

(Credits: ganni.com)

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This article first appeared on Grazia.it – Author: Marta Boraso and Simona Rottondi