On a vibrant May day, the cobbled streets of London pulsed with anticipation. Fashion’s elite converged on the iconic Tate Modern, eager to witness the unveiling of Sabato De Sarno’s debut Cruise collection for Gucci. The atmosphere crackled with excitement as guests, including legendary supermodel Kate Moss and daughter Lila Moss, awaited De Sarno’s vision.
De Sarno’s homecoming, as he called it, was no accident. London’s influence on Gucci’s founder, Guccio Gucci, is undeniable. The Tate Modern became more than just a venue; it was a symbolic meeting point where the past and present of Gucci could converse.
The collection itself embodied this dialogue. A departure from the maximalist prints of the Alessandro Michele era, De Sarno presented a collection that was both sophisticated and playful. Tailored separates with clean lines formed the core, punctuated by pops of color or a whimsical ruffle on a blouse. A collared red mini dress, cinched at the waist with a horsebit belt, exuded old-money elegance, while a chartreuse sheer set with a dramatic cape injected a touch of youthful energy.
Classic British checks and plaids were given a fresh twist. A denim tunic layered over a flowing sheer, floral embroidered midi skirt and classic loafers offered a masterclass in unexpected pairings. Sleek leather pieces added a touch of edge, like colorful, buttery, embossed bomber jackets with flowing maxi skirts in monochromatic dressing.
Accessories played a starring role, with structured bags in rich leathers like a deep burgundy tote and chunky loafers in classic black. Statement pearl necklaces and colorful bows offered a subtle nod to Gucci’s more flamboyant past, without overwhelming the clean lines of the outfits.
De Sarno’s Cruise 2025 wasn’t just a fashion show; it was a story. It was a love letter to London, a celebration of refined craftsmanship, and a confident step into Gucci’s exciting new era. The collection left a lasting impression, one that promised a future where heritage and innovation would dance hand-in-hand on the global stage of fashion.
