MFW: The Fendi Spring/Summer 2024 Show Is Our (New) Roman
Empire
Fendi’s artistic director Kim Jones was inspired by the
insouciant personal style of Italians on the street at the
Colosseum in Rome
Model on the runway at the Fendi Spring 2024 Ready To Wear Fashion
Show on September 20, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
For his
Spring/Summer 2024 outing at Milan Fashion Week, Kim Jones was
inspired by his visits to Rome and the ease and elegance of the
people who passed him on his daily walks to the Colosseum.
“When I am in Rome, every day I walk from the hotel to the
Colosseum wearing my ear pods. It’s like listening to a soundtrack
to an imaginary film with Fendi characters I see along the way,” says
Jones.
“In Rome, there is an elegance in ease and not caring what
anybody else thinks—that is real luxury. In this collection, I
wanted to reflect that. It is about women who dress for themselves
and their own lives… It’s not about the spectacle of being looked
at but the reality of wearing and the confidence and chicness that
comes with it. It’s not about being something but being
someone.”
Set to the orchestral swells of Dinah Washington’s 1960 track
“This Bitter Earth”, guests were seated on and amongst giant
Fendi Baguette Bags which were sculpted in white plaster, and
similar to ancient Roman pillars. On this runway, masculine
tailoring and utility were fused with feminine sensibilities—as
seen on oversized car coats, deconstructed knits, a ballet shoe
with a studded sole, the folded-over curtain waistbands of tailored
trousers, and, interestingly, sleeves that were fastened at the
neckline and wrapped around a single arm. Powdery blues—a hue Jones
doubled-down on at Fendi’s SS23
collection—was balanced against tangerines, bright pumpkins,
burnt browns and acid yellows. The addition of tinted short gloves
in not only an SS collection, but in eveningwear, was a standout
accessory—an almost extension to the prized Peekaboo,
Baguette, Origami, and the new Flip bags.
Amid rumours this could be Jones’ final show for the Italian
house, we are left to question who could possibly harness the
luxurious ease of movement and quality better than the man himself.
Where luxury is founded in the comfort and quiet confidence that it
gives the wearer to be themselves. Forget gladiators at the
Colosseum, Jones’ refined woman on-the-go—the Rome Edition—is our
(new) Roman Empire.
Model on the runway at the Fendi Spring 2024 Ready To Wear Fashion
Show on September 20, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Estrop/Getty
Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
Model on the runway at the Fendi Spring 2024 Ready To Wear Fashion
Show on September 20, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
Model on the runway at the Fendi Spring 2024 Ready To Wear Fashion
Show on September 20, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway during the
Fendi Ready to Wear Spring/Summer 2024 fashion show as part of the
Milan Fashion Week on September 20, 2023 in Milan, Italy. (Photo by
Victor VIRGILE/Gamma-Rapho via Getty Images)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Daniele
Venturelli/WireImage)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Daniele
Venturelli/WireImage)
MILAN, ITALY – SEPTEMBER 20: A model walks the runway at the Fendi
fashion show during the Milan Fashion Week Womenswear Spring/Summer
2024 on September 20, 2023 in Milan, Italy. (Photo by Pietro
D’Aprano/Getty Images)
Model on the runway at the Fendi Spring 2024 Ready To Wear Fashion
Show on September 20, 2023 in Milan, Italy. (Photo by Giovanni
Giannoni/WWD via Getty Images)